Questions We Get Before Engagement
How should we think about choosing between advisory and fully managed?
It essentially comes down to your internal capacity for execution.
If you have a dedicated content lead or growth marketer who understands the nuances of the construction sales cycle, Advisory provides the strategic guardrails to ensure their effort translates into pipeline.
However, we often see SEO get deprioritised against product launches or trade show prep. If that sounds familiar, Fully Managed is the better choice. It moves the entire function off your plate.
Most clients start Advisory to validate the strategy, then move into Fully-Managed once inbound starts generating consistent pipeline.
If we start with advisory, how easy is it to transition to the fully-managed program later?
Very straightforward. Because the groundwork’s already laid through advisory (roadmaps, content priorities, and stakeholder mapping), we move straight into execution. Publishing typically starts within two weeks of the switch.
To make it frictionless financially as well as operationally, we also credit your most recent advisory month toward the first managed month, so you’re not paying double. And if you’ve been on Advisory for three months or more, we waive the usual setup phase entirely since discovery is already complete.
Is there flexibility to mix advisory support with one-off Growth Sprint projects?
Yes, and this is a common strategy for clients with seasonal or event-driven priorities.
You stay on Advisory for ongoing strategy, then bolt on a Topical Authority Sprint around a specific moment: a product launch into a new segment, a trade show, a push ahead of procurement season.
The regular bi-weekly sessions and monthly reviews continue as normal; we just temporarily add an execution pod focused on the sprint deliverables.
How flexible is scope within the £5,500 fully-managed programme?
Quite flexible. Scope shifts based on where the revenue friction is that month.
Some months lean content-heavy, building out evaluation-stage assets or competitive positioning guides. Others shift toward technical optimisation or sales enablement when deals are stalling at the later stages.
Any change is reviewed with you first. In your monthly review, you’ll see the proposed shift, why it matters for your current pipeline, and the expected impact on qualified demos and ARR before anything moves.
What happens after the 3-month minimum on the fully-managed plan?
Most clients just continue on rolling monthly terms. By the end of that first 90 days, the core infrastructure is in place: content cadence locked, attribution dashboards live, stakeholder content mapped.
From there, we evolve into a lighter, strategic rhythm. Some clients scale back to a hybrid model where we own strategy while their team handles production. Others stay fully managed as they expand into new geographies or product lines.
How much time commitment do you need from our team each week or month?
Less than you’d expect.
For Fully-Managed: you’re looking at around 2–3 hours a week from a primary marketing contact for brief reviews and approvals, plus a monthly 60-minute GTM sync with relevant stakeholders. We handle 95% of the work, your team provides context and unblocks resources where needed.
For Advisory: This requires more internal “ownership.” Expect 4–6 hours per week from your executor (Content Manager or Growth Lead) to implement the roadmaps we build during our bi-weekly strategy sessions.
What kind of results should we expect within the first 90 days?
Days 1-14: A full audit that gives you a clear picture of where search is underperforming, which stakeholder content gaps are costing you pipeline, and a 90-day roadmap your team can act on immediately.
Days 15-60: First batch of evaluation-stage content goes live. Rankings start moving on high-intent queries. You’ll see more engaged sessions on product and comparison pages, and demo requests where prospects are referencing specific content by name.
Days 61-90: Organic traffic to key commercial and evaluation pages increases, typically a 15–25% lift on high-intent pages. More importantly, those visits should appear as traffic sources for known accounts in your CRM or as “How did you hear about us?” → “Google” in your demo request form.
