Questions We Get Before Engagement
How should we think about choosing between advisory and fully managed?
It comes down to your internal bandwidth for high-stakes execution.
Advisory: Best if you have an in-house content lead or growth marketer who understands the nuances of the workforce market. We provide the strategic roadmap and “proof-of-concept” frameworks to ensure their output drives pipeline, not just traffic.
Fully Managed: Ideal if your current SEO is fragmented across freelancers who lack deep domain expertise in HR tech. We handle the entire engine: strategy, high-authority production, and CRM-linked reporting.
Most clients start Advisory to validate the approach, then move into Fully-Managed once inbound starts generating consistent pipeline.
How do you handle compliance and subject matter accuracy in the content process?
In HR tech, a lack of technical or regulatory accuracy (GDPR, labor laws, SOC2) is a deal-breaker. For Fully Managed clients, we build a “Subject Matter Authority” layer into our workflow.
We flag any claims regarding security or compliance for your team’s verification and provide a streamlined review checklist to ensure content satisfies both your legal department and your buyer’s IT stakeholders.
If we start with advisory, how easy is it to transition to the fully-managed program later?
Very straightforward. Because the groundwork’s already laid through advisory (roadmaps, content priorities, and stakeholder mapping), we move straight into execution. Publishing typically starts within two weeks of the switch.
To make it frictionless financially as well as operationally, we also credit your most recent advisory month toward the first managed month, so you’re not paying double. And if you’ve been on Advisory for three months or more, we waive the usual setup phase entirely since discovery is already complete.
Is there flexibility to mix advisory support with one-off Growth Sprint projects?
Yes, most of our clients do.
For example, you might be on the Advisory plan for your core platform but decide to bolt on a Topical Authority Sprint before a funding announcement or product launch, or a Sales Enablement buildout to support expansion into a new market.
The cadence stays the same: we still run your bi-weekly strategy sessions and monthly reviews, but we temporarily add an implementation pod focused on that sprint. This model works particularly well for lean growth teams managing budget across quarters.
How flexible is scope within the £5,500 fully-managed programme?
Quite flexible. Scope shifts based on where the revenue friction is that month.
Some months skew content-heavy, others lean into technical optimisation or sales enablement when deals are stalling at the business case or procurement stage.
Any change is reviewed with you first. In your monthly review, you’ll see the proposed shift, why it matters for your current pipeline, and the expected impact on qualified demos and ARR before anything moves.
What happens after the 3-month minimum on the fully-managed plan?
Most clients continue on rolling monthly terms once the initial 90-day ramp has delivered traction and established a predictable reporting rhythm. By that point, the content cadence is locked, dashboards are live, and attribution is clear.
From there, we evolve into a lighter, strategic rhythm. Some scale back to a hybrid model where we handle strategy and oversight while their team owns production. Others stay fully managed as they expand into new HR verticals or launch new product lines.
How much time commitment do you need from our team each week or month?
For Fully-Managed: We aim for a “low-friction” partnership. We need roughly 2 hours per week for brief reviews and a 60-minute monthly strategy sync. We handle 95% of the heavy lifting; your team provides the institutional context and final sign-off.
For Advisory: This requires more internal “ownership.” Expect 4–6 hours per week from your executor (Content Manager or Growth Lead) to implement the roadmaps we build during our bi-weekly strategy sessions.
What kind of results should we expect within the first 90 days?
Days 1-14: You receive a
commercial audit with a clear diagnosis of content gaps, unmet stakeholder needs, and a 90-day roadmap your team can act on immediately.
Days 15-60: First batch of content goes live: buyer guides, comparison pages, ROI-focused assets targeting HR, Finance, and IT decision-makers. You’ll typically see more engaged visitors and early qualified demos where prospects cite specific content during their evaluation.
Days 61-90: Organic traffic to key product and solution pages starts increasing, typically 15-25% lift to high-intent pages, and more importantly, those visits should appear as traffic sources for known accounts in your CRM or as “How did you hear about us?” → “Google” in your demo request form.
