Questions We Get Before Engagement
Why is this priced higher than most typical SEO audits?
Most SEO audits create an “Implementation Gap,” a 90-page report that sits in Google Drive because no one can confidently prioritise it against roadmap work, and leadership has no clear commercial case for why these fixes should win time and budget.
Ours is a prioritised growth plan. The difference is in the commercial translation and embedded execution support.
Every finding gets ranked by pipeline impact (e.g., “this pricing page rewrite = +12% demo lift, £120k ARR upside”) with assigned owners across marketing, eng, and sales. Plus, 30 days of direct Slack access means your team gets real-time guidance on technical fixes, content drafts, and execution trade-offs as priorities shift.
Is the £3,500 audit price fixed, or does scope vary?
£3,500 covers most B2B SaaS companies with straightforward setups: single product, sub-200 pages, one primary conversion path, and standard analytics in place.
Scope expands when you have:
- Multi-product portfolios requiring separate GTM analysis
- 500+ pages needing content audit and prioritisation
- Complex conversion flows (PLG + sales-led hybrid models)
- Multi-region or multi-language SEO strategies
- Enterprise deal cycles requiring sales enablement integration
In those cases, we’ll identify expanded scope during the kickoff call and adjust pricing accordingly, typically £4,500–£6,500 depending on complexity. You’ll have full transparency before we begin, and the core deliverables remain consistent regardless of price.
How do teams usually decide between the audit-only and execution option?
It depends on the maturity and bandwidth of your internal team.
- Audit‑only suits SaaS companies with existing dev and content functions who simply need a roadmap they can trust, for instance, Series B+ teams with clear workflows and marketing ops capacity.
- Most of our clients choose Audit + Execution because they’re in “scaling mode,” their internal devs are focused on the product roadmap, and they need a senior partner to own the technical implementation and content updates without it being a bottleneck.
What kind of ROI should we expect from a £3,500 audit investment?
Quantitatively, based on past audits for companies with ACVs between £7k–£25k:
- Quick-Win Impact: The prioritised fixes in the first 90 days typically yield a 15-30% improvement in conversion rates on key pages (homepage, pricing, primary use case). For a site generating 50 demo requests/month, that’s 7-15 more SQLs per month.
- Traffic Quality Shift: Rather than chasing volume, we reallocate organic visibility toward high-intent buyer queries competitors currently dominate. Most clients see a 20–40% lift in rankings across “demo,” “pricing,” and “vs [competitor]” terms within 4–6 months.
- Operational ROI: This is often the biggest win. Clients report saving 10–15 hours per week of cross-functional alignment meetings that were previously spent debating “what to do next in SEO.” That’s time redirected to building and selling.
Can we combine multiple specialised add-ons, or use them without the core audit?
Both options work. Most clients identify which add-on makes sense after completing the audit, but you can also purchase any program independently if priorities are already defined.
When pairing programs, like the SEO Growth Audit and Topical Authority Sprint, for example, we typically run them sequentially to avoid conflicting priorities. The audit sets visibility baselines and quick wins, then then the sprint builds systematic content momentum 2–3 weeks later once foundational gaps are addressed.
How long does the audit take from kickoff to delivery?
Most audits run 7–14 days, depending on access speed and site complexity.
Rough breakdown:
- Days 1–2: Access setup, crawl configuration, GTM alignment review.
- Days 3–6: Deep-dive technical, content, and conversion analysis.
- Days 7–10: Funnel mapping, pipeline modelling, prioritisation.
- Final step: A live walkthrough where we pressure-test recommendations with your team.
What access do you need to conduct the audit (analytics, CMS, CRM, etc.)?
Core access requirements (view-only):
- Google Analytics 4: Last 12 months of traffic and conversion data
- Google Search Console: 26 months of query and ranking history.
- Your CMS: To review page performance, URL structure, and on-page optimisation.
- CRM access (ideal but flexible): Read-only HubSpot or Salesforce access to map content consumption to deal progression.
Security & workarounds:
Everything’s covered by NDA, and we work within your security protocols, most clients provide a staging environment or limited-access account rather than full admin rights. If CRM access isn’t possible, a CSV export showing content-touch to SQL conversion rates works fine.
How involved does our team need to be during the audit?
Expect 3–4 hours total across two weeks:
- Initial kickoff call (45 minutes): Align on growth priorities, ICP details, and upcoming product/GTM initiatives that should inform our recommendations.
- Mid-audit check-in (20 minutes): Clarification questions on your demo flow, trial experience, or how prospects typically move from research to sales conversation, happens about 60% of the time.
- Final walkthrough (60 minutes): Present findings and align on execution priorities.
Beyond that, we’re async in Slack or email if questions come up.
Post-delivery support (30 days):
Involvement scales based on your execution speed. If you’re implementing fast, expect 2–3 Slack exchanges per week as we review page drafts, validate technical fixes, or help prioritise competing requests. If you’re moving slower, it drops to 1–2 check-ins weekly.
After the first month, how do you decide what the ongoing £3,500/month scope covers?
The 90-Day Growth Roadmap (which we deliver in Month 1) is the scope for the following months. By the end of Month 1, we’ll have delivered the full, prioritised 90-day plan and executed the “quick wins”.
The ongoing £3,500/month is simply us continuing to execute that plan. It’s “Month 2” and “Month 3” of the roadmap. This typically involves:
- Producing net-new content: High-priority assets (buying guides, comparison pages, category hubs) designed to capture demand.
- Content refreshes for your existing high-potential pages.
- Building out the internal linking plan we mapped.
- Monitoring the LLM and keyword trackers we set up.
It’s a seamless transition from audit to execution, with no surprises. You’ll know exactly what we’re doing and why, because it’s all based on the commercial-first roadmap we built together.
