This Privacy Policy describes how GrowUp acts as a data controller to collect, use, and disclose information, and what choices you have with respect to this.
How to contact us
Please feel free to contact us if you have any questions about this Privacy Policy or if you are seeking to exercise any of your statutory rights: hello@seo-growup.com
1. The Data We Collect & How We Get It
We collect information that helps us personalise your experience and improve our services. This falls into three primary categories:
- Voluntary Data: Information you provide (name, email, company, budget) when you download a whitepaper, fill out a contact form, or book a strategy session.
- Automated Data: Technical details collected via cookies and pixels, including IP addresses, site behavior, and referral sources.
- AI-Enhanced Insights: We may use anonymised behavioral data to train internal proprietary models to better predict user intent and improve our site’s user experience.
2. Modern Tracking & The Cookie Landscape
We have moved beyond legacy tracking. To provide a seamless, privacy-first experience, we utilise:
- GA4 & Server-Side Tagging: For accurate, compliant analytics that do not rely solely on third-party cookies.
- Privacy-First Remarketing: We utilise the Google Topics API and Protected Audience API (Privacy Sandbox) rather than legacy cross-site tracking.
- Conversion Modeling: We use hashed, first-party data (Enhanced Conversions) to measure ad effectiveness while keeping your identity encrypted.
3. Our Lawful Basis for Processing
We process your data under specific legal pillars as defined by the UK GDPR:
- Consent: You have given us clear consent (e.g., ticking a box for our newsletter).
- Contractual Necessity: We need your info to fulfill the services you’ve hired us for.
- Legitimate Interest: To improve our website security and optimise our marketing performance as a B2B entity.
4. Data Sharing & Third-Party Integrations
We do not sell or trade your personally identifiable information. We share data only with vetted partners who assist us in operating our business:
| Category |
Purpose |
Example Partners |
| Cloud Infrastructure |
Hosting and data storage |
Google Cloud, AWS |
| CRM & Sales |
Managing our relationship |
HubSpot, Salesforce |
| Advertising Platforms |
Showing relevant updates |
Google Ads, LinkedIn |
5. AI & Data Security
We treat your data with the highest level of security:
- Encryption: All data is encrypted in transit (TLS 1.3) and at rest (AES-256).
- AI Governance: We do not feed your sensitive business data into public Large Language Models (LLMs).
- Data Minimisation: We review the data we hold at least once every two years and purge unnecessary records.
6. Your Digital Sovereignty (Rights)
You have the following rights regarding your personal data:
- Access: Request a copy of the personal data we hold on you, provided free of charge in a CSV or JSON file.
- Rectification: Request that inaccurate or incomplete data be corrected.
- Erasure: The "Right to be Forgotten" request that we delete your data entirely.
- Objection: The right to opt-out of direct marketing at any point.
7. How to Opt-Out
Users can set preferences for how Google advertises to you using the Google Ad Settings page. Additionally, we honor Global Privacy Control (GPC) signals sent by your browser. You can unsubscribe from our emails at any time by clicking the link in the footer or emailing hello@seo-growup.com.
8. Data Protection Authority
You have the right to raise a concern or lodge a complaint with a supervisory authority. In the case of residents of the UK, please contact the Information Commissioner’s Office (ICO).
Changes to this Privacy Policy
We review our procedures regularly and post any changes on this page. Significant revisions will be communicated to our active mailing list via email.
Last Edited on 25 – 01 – 2026
