---
title: B2B SaaS SEO Consultancy | Strategy, Execution & Revenue Attribution
description: Hands-on SEO consultancy for B2B SaaS companies. We build the strategy, execute the work, and track organic search from first touch through closed revenue.
image: https://www.seo-growup.com/hubfs/Black%20G%20Logo-2.png
---
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# HANDS-ON SEO CONSULTANCY FOR B2B SAAS COMPANIES
SEO Strategy and Execution, Measured in Pipeline and Closed-Won Revenue.
We set the search strategy with your marketing team, execute it hands-on, and report every initiative against qualified pipeline and revenue closed.
Schedule consultation
View investment plans
$4.7M
Content-influenced pipeline generated
38%
Reduction in customer acquisition cost
62%
Improvement in trial-to-paid conversion
 
## Our Process: Strategy, Execution, and Measurement in One Engagement.
Every engagement starts with an audit of your search performance against revenue targets, moves into technical, content, and distribution work, and closes the loop with tracing pipeline back to specific assets.
Strategy
### Search strategy set against revenue targets
We audit your organic footprint against your revenue targets, prioritising every keyword and page by pipeline impact rather than search volume, with priorities agreed across marketing, sales, and product.
Learn more →
Execution
### Full execution across technical, content, and distribution
A single dedicated unit handles the full execution layer, from technical site health and sales-informed content to distribution across search, social networks, and emerging AI answer engines.
Learn more →
Measurement
### Verified revenue tracking powered by custom attribution
[AttributeIQ](https://attribute-iq.com/?utm_source=growup&utm_medium=referral), our multi-touch attribution platform connects your GA4 data directly to HubSpot at contact level, allowing us to trace each buyer from their first organic interaction through to verified closed-won revenue.
Learn more →
CASE STUDY
## How We Built $4.7M in Content-Influenced Pipeline for an AI Project Mgt Platform
This UK-based B2B SaaS helps product teams plan OKRs, build roadmaps, and track execution through AI-powered reporting integrated with Jira and Slack.
What stood out most was how much more productive our sales conversations became. Prospects arrived at demos having already read the comparison pages, reviewed the ROI breakdowns, and understood where we fit. Sales calls shifted into implementation discussions instead of discovery, cutting about three weeks off our cycle.
Allyson, Founder
Context
Organic traffic was growing and content had been produced consistently for over a year, but the business wasn’t seeing the same growth in pipeline. Homepage conversions had stalled at 1.8%, with dozens of overlapping pages competing against each other in search.
Our solution
We redirected over 40 redundant articles into three clean product hubs so Google knew exactly which pages to rank. From there, we dug into Gong call recordings and CRM notes to find the questions and objections holding deals back, then built head-to-head competitor comparison pages and ROI breakdowns to answer them upfront.
Key outcomes
178%
Increase in monthly demo signups (23 to 64/mo)
$4.7M
Content-influenced pipeline generated
62%
Improvement in trial-to-paid conversion (12% to 19%)
38%
Reduction in customer acquisition cost
[Read full case study](https://www.seo-growup.com/blog/ai-pm-platform-case-study?hsLang=en)
PRICING
## Investment Options and Packages
Full-service and advisory SEO programs for B2B SaaS growth.
MOST POPULAR
### Fully-Managed SEO Program
£5,500 /mo
3-month minimum, then rolling monthly
Includes full AttributeIQ access, worth £149/mo at no extra cost
We own strategy, execution, and measurement. Your team approves and provides SME time (approximately 2 hours per week).
Technical SEO fixes for indexing, crawlability, and conversion
4–5 long-form articles plus one existing page refresh monthly
2-3 editorial placements on relevant industry websites/mo
Citation tracking and optimisation across ChatGPT and other LLMs
Monthly organic reporting on pipeline, SQLs, and closed revenue
Scope can expand beyond the base programme depending on your goals, market complexity, and growth opportunities we identify.
Schedule Consultation
### Ongoing SEO Advisory
£3,000 /mo
Rolling monthly, cancel anytime
Full AttributeIQ setup and dashboard access included
Your team executes. We set the strategy, review the work, and hold the measurement accountable.
Full audit + content roadmap tied to pipeline goals
Bi-weekly 60-minute tactical review sessions
Monthly working sessions on content, technical fixes & attribution
Up to 3 asset reviews/mo before pages go live
If you move to Fully-Managed later, your most recent Advisory payment is credited in full toward your first month there.
Book Advisory Slot
REVENUE ACCOUNTABILITY
## Every SEO Initiative Tied Back to Commercial Impact
When you’re investing heavily in organic growth, traffic and rankings aren’t enough to justify the spend. We use AttributeIQ, our **multi-touch attribution platform**, to connect every initiative to pipeline and closed-won revenue.
| The Board-Level Interrogation | Standard SEO Reporting | The AttributeIQ Layer |
| --- | --- | --- |
| “Which page actually generated this £89k deal?” | Last-click GA4 attributes 100% of credit to /pricing or Direct. | Journey Explorer: Full 10-step buyer sequence over 46 days, from first-touch blog post to CFO case study to demo request. |
| “What is this specific content piece actually worth in pipeline?” | Session volume, bounce rate, and keyword ranking positions. | Page Influence: Exact pipeline dollars influenced per URL ($440k total), broken down by role (Entry, Mid-funnel, or Closer). |
| “Is organic driving real revenue or just taking credit for direct traffic?” | Siloed, channel-by-channel reporting with overlapping conversion credit. | Channel Influence: Side-by-side comparison of First-Touch vs. Multi-Touch value across Organic, Direct, Paid, and Social. |
| “How do we know when a target account is actually ready to buy?” | Sales rep intuition and manual CRM check-ins. | Real-Time Behavioral Alerts: Automated Slack alerts when a qualified contact repeatedly hits a page you’re tracking. |
| “Which acquisition channel gets buyers to revenue fastest?” | Basic channel conversion and engagement data. | Velocity Metrics: Average time from first touch to SQL and closed-won, broken down by channel and compared across converting journeys. |
Every engagement includes full platform access, worth £149/month. [About AttributeIQ →](https://attribute-iq.com/?utm_source=growup&utm_medium=referral)
Book a consultation
## A Focused Conversation About Your Growth Goals
This 30-min consultation is an opportunity to understand your growth priorities, assess how organic search fits, and determine whether there’s a meaningful opportunity to improve your SEO program.
**What we’ll cover**
01
**Your goals:** Where you’re trying to grow, which markets or products matter, and what you need organic search to contribute.
02
**Your current SEO:** How you’re approaching organic search today, what’s working, and where you’re seeing constraints or missed opportunities.
03
**Initial findings:** A few observations from our review of your site and search presence, with discussion around what may be worth investigating further.
04
**Next steps:** If there’s a fit, we’ll outline what a deeper SEO engagement would need to address. If there isn’t, we’ll tell you that too.
### Schedule your consultation
A 30-minute session covering your goals, search strategy, and current results.
Name
Email
Company website
What are you most interested in exploring? Choose one Fully-Managed SEO Program Ongoing SEO Advisory
What’s top of mind for growth right now?
Send me monthly insights on GTM, pipeline, and search strategy.
Schedule your consultation
We reply within one business day.
QUESTIONS WE GET BEFORE ENGAGEMENT
## Before You Commit to an SEO Partner
When should a B2B SaaS company bring in an SEO consultancy?
An SEO consultancy makes sense when organic search is expected to contribute to pipeline, but your current programme cannot demonstrate that contribution. Common signs include growing traffic without qualified opportunities, content activity without clear commercial priorities, or an internal team that needs senior SEO direction. We address this by aligning SEO strategy with revenue targets, executing the highest-priority work, and measuring the resulting pipeline, SQLs, and closed-won revenue.
Is your SEO consultancy built specifically for B2B SaaS, or does it work for any business model?
We specialise in B2B SaaS companies. Our approach is designed around longer sales cycles, recurring revenue models, multiple buying stakeholders, and the need to connect organic search with pipeline rather than transactions. This also shapes the content we prioritise, including solution pages, comparison content, buying guides, technical resources, and assets that support later-stage evaluation.
What makes a hands-on SEO consultancy different from a traditional retainer agency?
The primary difference is the level of execution ownership. A traditional agency may provide strategy, reporting, and a defined monthly deliverable list while execution is split across separate specialists or left to the client.
Our fully managed model combines strategy, technical SEO, content, distribution, and measurement under one engagement. Priorities can also change as pipeline data changes, rather than remaining fixed to a quarterly deliverables plan.
What’s the difference between hiring a fractional SEO director and working with an SEO consultancy like yours?
A fractional SEO director provides senior strategic leadership, but the business normally remains responsible for execution. That can work well when you already have the internal specialists required to deliver the strategy.
Our fully managed service includes both strategic leadership and execution capacity. For companies with an established execution team, our advisory programme provides the strategic layer without duplicating existing resources.
How do we know whether we need fully-managed SEO or strategic advisory?
Choose Fully-Managed if you need an external team to own strategy and execution across technical SEO, content, distribution, and measurement.
Choose Advisory if you already have the people and resources to execute but need senior SEO strategy, prioritisation, reviews, and accountability. The two models differ primarily in execution ownership.
Can you take over execution if our current SEO partner only provides strategy and recommendations?
Yes. We can take over the execution layer without requiring you to replace an existing strategic framework. We can manage technical SEO, content production, page optimisation, and distribution against the priorities already established.
Before execution begins, we review the existing strategy against current search performance and pipeline data. If the priorities no longer reflect commercial requirements, we identify those changes before work is committed.
Is there a minimum commitment before we can scale down or leave your SEO consultancy?
The Fully-Managed programme has a three-month minimum to allow sufficient time for the initial audit, technical work, content production, and measurement setup. It then moves to rolling monthly terms.
Advisory is rolling and can be cancelled at any time. There is no long-term commitment beyond the initial three-month period on the fully managed programme.
What does a successful engagement with your SEO consultancy look like after the first few months?
By the end of the first three months, you should have a defined search strategy, prioritised technical and content work, a consistent execution cadence, and revenue attribution connected to your CRM.
You should also have a clear view of which pages and initiatives are influencing pipeline, which opportunities warrant further investment, and where organic search is not producing the expected commercial return.
If we ever end the engagement, what access do we keep to AttributeIQ?
AttributeIQ access is included for the duration of the engagement. If the engagement ends, the included platform access ends with it.
Your underlying GA4 and HubSpot data remains yours. If you want to retain AttributeIQ for ongoing attribution and reporting, it is available separately at £149/month.
## Get a Clearer Picture of What SEO Can Do for Your B2B SaaS
A 30-minute conversation about your growth goals, current SEO performance, and where organic search could create more qualified pipeline.
SCHEDULE CONSULTATION
SEE SUCCESS STORIES
We help B2B SaaS teams turn search into a proven revenue channel through GTM-aligned SEO and content.
Get in Touch
The Marketing Brief
by GrowUp
Monthly GTM insights we use to drive SQLs and scale MRR for high-growth B2B SaaS companies.
Email\*
Which best describes you Founder / CEO CMO / VP Marketing Head of Growth / Demand Gen Fractional CMO / Consultant Investor / Board Member
SUBSCRIBE TO THE BRIEF →
### Services
- [B2B SaaS SEO Consulting](https://www.seo-growup.com/seo-consultancy-for-b2b-saas-companies)
- [B2B SaaS Content Marketing](https://www.seo-growup.com/b2b-saas-content-marketing-agency?hsLang=en)
- [B2B SaaS SEO Audit](https://www.seo-growup.com/seo-audit-for-b2b-saas-companies?hsLang=en)
- [GTM Advisory](https://www.seo-growup.com/go-to-market-advisory-for-b2b-saas?hsLang=en)
- [SEO for Startups](https://www.seo-growup.com/b2b-saas-startup-seo-agency?hsLang=en)
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- [SEO for Enterprises](https://www.seo-growup.com/enterprise-b2b-saas-seo-agency?hsLang=en)
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### Company
- [Why GrowUp](https://www.seo-growup.com/why-growup?hsLang=en)
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×
## Is Your SaaS Invisible in ChatGPT, Perplexity and Other LLMs?
Get a comprehensive AEO & AI Search Audit to see where you rank across LLMs and how to capture AI search traffic.
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★★★★★
“Hands down the most actionable insights we’ve received.”
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Founder, Stormkit
[](https://www.seo-growup.com?hsLang=en)
Services
Core Services
[**LLM SEO** Get cited in ChatGPT, Perplexity and Google AI answers. →](https://www.seo-growup.com/llm-seo-agency-for-b2b-saas-companies?hsLang=en) [**Web Design** High-converting websites for complex B2B products. →](https://www.seo-growup.com/b2b-saas-web-design-agency?hsLang=en) [**$4.7M** Content-influenced pipeline generated *Read case study →*](https://www.seo-growup.com/blog/ai-pm-platform-case-study?hsLang=en)
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[SEO Audit](https://www.seo-growup.com/seo-audit-for-b2b-saas-companies?hsLang=en) [SEO Consultancy](https://www.seo-growup.com/seo-consultancy-for-b2b-saas-companies?hsLang=en) [Fractional SEO](https://www.seo-growup.com/fractional-seo-consultancy-for-b2b-saas-companies?hsLang=en) [Content Marketing](https://www.seo-growup.com/b2b-saas-content-marketing-agency?hsLang=en) [Web Copywriting](https://www.seo-growup.com/b2b-saas-copywriting-agency?hsLang=en) [SEO Link Building](https://www.seo-growup.com/b2b-saas-link-building-agency?hsLang=en) [All services →](https://www.seo-growup.com/b2b-saas-seo-services?hsLang=en)
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Strategy / Content / Tech / Growth
### More visibility. More pipeline.
We combine strategy, UX, design and development to create websites that support demand generation, sales and brand growth.
[Explore our approach](https://www.seo-growup.com/why-growup?hsLang=en)
Our Work
Portfolio
[Writing Portfolio](https://www.seo-growup.com/content-writing-portfolio-for-b2b-saas?hsLang=en) [Design Portfolio](https://www.seo-growup.com/web-design-portfolio?hsLang=en)
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[Why GrowUp?](https://www.seo-growup.com/why-growup?hsLang=en)
Resources
[Blog](https://www.seo-growup.com/growup-blog?hsLang=en)
Hub
[Vetting SEO Partners](https://www.seo-growup.com/choosing-a-b2b-saas-seo-partner?hsLang=en) [Audit Engagements](https://www.seo-growup.com/b2b-saas-seo-audit-guide?hsLang=en)
[eBooks & Templates](https://www.seo-growup.com/ebooks-and-templates?hsLang=en) [GTM Prompt Library](https://www.seo-growup.com/gtm-prompt-library?hsLang=en) [Past Newsletters](https://www.seo-growup.com/newsletter?hsLang=en) [Glossary](https://www.seo-growup.com/glossary?hsLang=en)
[Get In Touch](https://www.seo-growup.com/get-in-touch?hsLang=en)
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}
```