Questions We Get Before Engagement
How should we think about choosing between advisory and fully managed?
Fully-Managed if inbound execution keeps pulling leadership away from GTM priorities. No dedicated SEO owner, scattered freelancers, or content that doesn’t connect to pipeline. We own strategy + delivery so you stay focused on what moves the business forward.
Advisory works when you have someone in-house who can own execution: a growth-focused marketer or a technical founder who actually enjoys writing, but they lack the
deep SEO judgment to know what to prioritise. They’re capable, they just need strategic direction so they’re not wasting cycles on content that won’t rank or pages that don’t influence pipeline.
Most clients start Advisory to prove ROI, then scale into Fully-Managed as inbound becomes a predictable revenue driver.
If we start with advisory, how easy is it to transition to the fully-managed program later?
Very smooth. Because the groundwork’s already laid through advisory (roadmaps, benchmarks, and content priorities), we transition straight into execution; publishing and distribution usually start within two weeks.
To make it frictionless financially as well as operationally, we also credit your most recent advisory month toward the first managed month, so you’re not paying double. And if you’ve worked with us for three months or more, we waive the usual setup phase entirely since it’s already complete from discovery.
Is there flexibility to mix advisory support with one-off Growth Sprint projects?
Yes, most of our clients do.
For example, you might be on the Advisory plan for your core platform but decide to bolt on a Topical Authority Sprint to expand category coverage before a funding announcement or a Sales Enablement buildout to support a new product launch.
The cadence stays the same: we still run your bi-weekly strategy sessions and monthly reviews, but we temporarily add an implementation pod focused on that sprint. That model works particularly well for lean growth teams pacing their spend throughout the year.
How flexible is scope within the £5,500 fully-managed programme?
Very. In practice, scope shifts based on where revenue friction shows up that month.
Some months skew content-heavy: comparison pages, ROI explainers, use cases. Others skew technical or enablement: fixing cannibalisation, restructuring clusters, building sales assets when deals stall.
Any shift is reviewed with you first. In your monthly review, you’ll see the proposed change, why it matters, and the expected impact on SQLs and MRR before we move.
What happens after the 3-month minimum on the fully-managed plan?
Most clients continue on rolling monthly terms once the initial 90-day ramp has delivered traction and a predictable reporting rhythm. By that point, we’ve achieved operational lift-off: content cadence locked, dashboards live, attribution clear.
From there, we evolve into a lighter, strategic rhythm. Some choose to
scale back to hybrid (we handle SEO ops +
content marketing, their team owns production), others
stay fully managed as they expand new lines or markets.
How much time commitment do you need from our team each week or month?
For Fully-Managed: Estimate 2-3 hours per week from a primary marketing contact (e.g., Director of Marketing) for brief reviews, feedback, and access. Additionally, we need a monthly 60-minute GTM sync with key stakeholders (often Product Marketing, Sales Ops) to ensure alignment. We handle 95% of the work; your team is there for context, feedback, and to unblock resources (e.g., a developer ticket).
For Advisory: Expect 4-6 hours per week from your executing team member (e.g., Content Manager), plus the bi-weekly 60-minute sessions with us. Here, your team is doing the execution; we’re providing the direction and course-correction.
What kind of results or leading indicators should we expect within the first 90 days?
Days 1-14: You receive the
commercial audit with a clear “pipeline blocker” diagnosis and 90-day roadmap.
Early indicator: Clarity. You’ll have a defensible, revenue‑aligned plan your team can act on immediately.
Days 15-60: First batch of
pipeline-focused content is published. We begin sales enablement. You’ll see movement in keyword rankings for high-intent, long-tail terms (e.g., "[your tool] vs [competitor] alternatives").
Early indicator: more engaged visitors, and often the first SQL citing a specific piece of our content as a key resource during the sales process.
Days 61-90: Organic traffic to key product and solution pages starts increasing, typically 15-25% lift to high-intent pages, and more importantly, those visits should appear as traffic sources for known accounts in your CRM or as “How did you hear about us?” → “Google” in your demo request form.
