When should a B2B SaaS company bring in an SEO consultancy?
An SEO consultancy makes sense when organic search is expected to contribute to pipeline, but your current programme cannot demonstrate that contribution. Common signs include growing traffic without qualified opportunities, content activity without clear commercial priorities, or an internal team that needs senior SEO direction. We address this by aligning SEO strategy with revenue targets, executing the highest-priority work, and measuring the resulting pipeline, SQLs, and closed-won revenue.
Is your SEO consultancy built specifically for B2B SaaS, or does it work for any business model?
We specialise in B2B SaaS companies. Our approach is designed around longer sales cycles, recurring revenue models, multiple buying stakeholders, and the need to connect organic search with pipeline rather than transactions. This also shapes the content we prioritise, including solution pages, comparison content, buying guides, technical resources, and assets that support later-stage evaluation.
What makes a hands-on SEO consultancy different from a traditional retainer agency?
The primary difference is the level of execution ownership. A traditional agency may provide strategy, reporting, and a defined monthly deliverable list while execution is split across separate specialists or left to the client.
Our fully managed model combines strategy, technical SEO, content, distribution, and measurement under one engagement. Priorities can also change as pipeline data changes, rather than remaining fixed to a quarterly deliverables plan.
What’s the difference between hiring a fractional SEO director and working with an SEO consultancy like yours?
A fractional SEO director provides senior strategic leadership, but the business normally remains responsible for execution. That can work well when you already have the internal specialists required to deliver the strategy.
Our fully managed service includes both strategic leadership and execution capacity. For companies with an established execution team, our advisory programme provides the strategic layer without duplicating existing resources.
How do we know whether we need fully-managed SEO or strategic advisory?
Choose Fully-Managed if you need an external team to own strategy and execution across technical SEO, content, distribution, and measurement.
Choose Advisory if you already have the people and resources to execute but need senior SEO strategy, prioritisation, reviews, and accountability. The two models differ primarily in execution ownership.
Can you take over execution if our current SEO partner only provides strategy and recommendations?
Yes. We can take over the execution layer without requiring you to replace an existing strategic framework. We can manage technical SEO, content production, page optimisation, and distribution against the priorities already established.
Before execution begins, we review the existing strategy against current search performance and pipeline data. If the priorities no longer reflect commercial requirements, we identify those changes before work is committed.
Is there a minimum commitment before we can scale down or leave your SEO consultancy?
The Fully-Managed programme has a three-month minimum to allow sufficient time for the initial audit, technical work, content production, and measurement setup. It then moves to rolling monthly terms.
Advisory is rolling and can be cancelled at any time. There is no long-term commitment beyond the initial three-month period on the fully managed programme.
What does a successful engagement with your SEO consultancy look like after the first few months?
By the end of the first three months, you should have a defined search strategy, prioritised technical and content work, a consistent execution cadence, and revenue attribution connected to your CRM.
You should also have a clear view of which pages and initiatives are influencing pipeline, which opportunities warrant further investment, and where organic search is not producing the expected commercial return.
If we ever end the engagement, what access do we keep to AttributeIQ?
AttributeIQ access is included for the duration of the engagement. If the engagement ends, the included platform access ends with it.
Your underlying GA4 and HubSpot data remains yours. If you want to retain AttributeIQ for ongoing attribution and reporting, it is available separately at £149/month.
