---
title: The Marketing Brief | B2B SaaS Growth Newsletter | GrowUp
description: Strategic insights for B2B SaaS founders & CMOs. Monthly deep dives connecting SEO and GTM to pipeline, CAC efficiency, and board-level revenue metrics.
image: https://www.seo-growup.com/hubfs/Black%20G%20Logo.png
---
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[Get In Touch](https://www.seo-growup.com/get-in-touch?hsLang=en)
The Marketing Brief
by GrowUp
# Strategic SEO & Demand Gen Insights for B2B SaaS Leaders
Every two weeks, we share practical strategies for improving search visibility, adapting to AI search and generating qualified demand. Expect real examples, useful breakdowns and lessons from working with B2B SaaS marketing teams.
Email\*
Your role\* Select your role Founder / CEO CMO / VP Marketing Head of Growth / Demand Gen Fractional CMO/Consultant Investor/Board Member
SUBSCRIBE TO THE BRIEF →
## See Past Issues of The Marketing Brief
Back Issue: Feb 11, 2026
### Is bad UTM hygiene killing your marketing ROI?
Noisy UTMs kill attribution. Standardise your tracking framework to finally prove which campaigns actually drive revenue.
[Read More](https://www.seo-growup.com/hubfs/newsletters/Is%20bad%20UTM%20hygiene%20killing%20your%20marketing%20ROI_.pdf?hsLang=en)
We help B2B SaaS teams turn search into a proven revenue channel through GTM-aligned SEO and content.
Get in Touch
The Marketing Brief
by GrowUp
Monthly GTM insights we use to drive SQLs and scale MRR for high-growth B2B SaaS companies.
Email\*
Which best describes you Founder / CEO CMO / VP Marketing Head of Growth / Demand Gen Fractional CMO / Consultant Investor / Board Member
SUBSCRIBE TO THE BRIEF →
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[SEO Audit](https://www.seo-growup.com/seo-audit-for-b2b-saas-companies?hsLang=en) [SEO Consultancy](https://www.seo-growup.com/seo-consultancy-for-b2b-saas-companies?hsLang=en) [Fractional SEO](https://www.seo-growup.com/fractional-seo-consultancy-for-b2b-saas-companies?hsLang=en) [Content Marketing](https://www.seo-growup.com/b2b-saas-content-marketing-agency?hsLang=en) [Web Copywriting](https://www.seo-growup.com/b2b-saas-copywriting-agency?hsLang=en) [SEO Link Building](https://www.seo-growup.com/b2b-saas-link-building-agency?hsLang=en) [All services →](https://www.seo-growup.com/b2b-saas-seo-services?hsLang=en)
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### More visibility. More pipeline.
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```json
{
"@context" : "https://schema.org",
"@type" : "ProfessionalService",
"address" : {
"@type" : "PostalAddress",
"addressCountry" : "GB"
},
"alternateName" : "GrowUp SEO",
"areaServed" : {
"@type" : "Place",
"name" : "United Kingdom"
},
"audience" : {
"@type" : "Audience",
"audienceType" : [ "B2B SaaS Founders", "CMOs", "VPs of Marketing", "In-House Marketing Teams" ]
},
"award" : [ "Most Creative SEO Agency - Martech Awards", "SME News Midlands Enterprise Awards" ],
"description" : "Search marketing agency for B2B SaaS companies. We help teams turn organic and AI search into a fully accountable revenue channel with clear attribution to demos, pipeline, and measurable MRR.",
"email" : "mailto:hello@seo-growup.com",
"founder" : {
"@type" : "Person",
"name" : "Muiz Thomas"
},
"hasOfferCatalog" : {
"@type" : "OfferCatalog",
"itemListElement" : [ ],
"name" : "B2B SaaS Growth Services"
},
"knowsAbout" : [ "B2B SaaS SEO", "Search Engine Optimisation", "Content Marketing", "Go-to-Market Strategy", "SaaS Marketing", "Pipeline Generation", "Revenue Attribution", "AI Search Optimisation" ],
"name" : "GrowUp",
"priceRange" : "£3500+",
"sameAs" : [ "https://www.linkedin.com/company/b2b-saas-seo-agency/", "https://www.instagram.com/seo.growup/" ],
"serviceType" : [ "SEO Consulting", "Content Marketing", "GTM Advisory", "SEO Audit" ],
"slogan" : "Organic & AI Search Programs Built to Deliver SQLs, Pipeline and Measurable MRR",
"url" : "https://www.seo-growup.com/"
}
```