Questions We Get Before Engagement
How do I know if the Fully-Managed program or Advisory is right for my team?
It comes down to
internal bandwidth vs.
strategic direction.
- Choose Advisory if you already have 2–4 full-time SEO/content people, a mature content calendar, but need that senior-level strategic direction plugged into your current rhythm (several of our advisory clients use this as a “try before you hire” evaluation period)
- Choose Fully-Managed if your internal team is stretched thin across product launches and you need high-velocity execution immediately. If you can’t afford to spend 3 months recruiting, onboarding, and training a new hire before seeing output, this provides an instant, full-stack team (Strategy + Content + Technical + Link Building) from Day 1.
Can we start on Advisory (£3,500) and later switch to Fully-Managed?
Absolutely. This is a common path for about 40% of our Fully-Managed clients.
We often start with Advisory to
get your SEO foundations solid and putting the right systems in place. Once you hit a
“growth trigger”, like a new funding round or a product expansion, and need to ramp up content velocity instantly, we can switch you to the Managed track.
Plus, the transition is seamless because Everything we build in Advisory transfers directly into Fully-Managed. You’re not starting over; you’re just scaling what’s already proven.
Can we combine Advisory with one of the Growth Sprints instead of going fully managed?
Yes. This is often the most efficient way to handle “spike” projects. For example, many clients stay on the Advisory retainer for ongoing governance but add a Topical Authority Sprint (Sprint Package) when launching a new feature set.
This allows you to keep your base costs lower while injecting resources exactly where you need them, preventing the “bloated retainer” issue common with traditional agencies.
What’s included in the £7,500/month that we wouldn’t get with an in-house hire?
The short version: depth, systems, and speed. The £7.5k covers what would realistically take 3–4 internal roles (
SEO strategist, content lead, editor, link builder, and analytics resource).
But more importantly, you get things that a single hire can’t supply early on:
- Execution bandwidth: 4 SEO assets/mo shipped + outreach to 2–3 DR50+ domains, meaning tangible compounding assets every month.
- Cross-team alignment: integrates inbound ops with RevOps, content, and product updates, so your efforts don’t splinter across teams.
- LLM visibility tracking: hands-on auditing for ChatGPT and AIO mentions, an emerging channel your internal team likely isn’t tracking yet.
- Revenue attribution: full reporting showing how each content cluster drives opportunities, ARR, and CAC efficiency.
A senior SEO hire would take 4–6 months to ramp, cost similar (£100–120k base), and would still require these same support systems. We effectively compress that timeline to 30–45 days.
Why does the Fully-Managed require a 3-month minimum commitment?
The 3-month minimum ensures we have the runway to implement our full-stack system: technical fixes, LLM visibility, and high-intent content, properly. If we treated this as a month-to-month trial from day one, we’d both be incentivised to focus on “quick wins” that don’t scale, rather than the deep architectural work that drives long-term CAC efficiency.
By month 3, once those systems are in place, results start to compound: you’ll have working attribution dashboards, documented workflows your team can run independently, and tangible SQL growth from the first content clusters we’ve shipped.
Plus, the First-Month Confidence Guarantee protects you, if fit or momentum isn’t there early, you walk away with no obligation.
Can pricing be adjusted if our scope differs from the standard package?
Yes, but we adjust via “Scope Swaps” rather than discounting.
For example: if you’ve already got
content production covered internally, we can redirect those credits toward heavier backlink acquisition, LLM visibility work, or building out your attribution infrastructure. If your technical foundation is solid but content operations are chaotic, we’ll weight the engagement toward production systems, governance protocols, and sales enablement.
If you’re unsure where the gaps are, that’s what the initial audit is for. We’ll map out where your inbound operations are breaking down and build a program that addresses those specific friction points.
Are there limits to the number of pages or products you can manage?
No limit on site size or page count we manage. But we do limit the number of active “Growth Sprints” running simultaneously, because spread-thin execution rarely moves the needle.
How scope works:
- At the start, we align on a working universe of pages: home, core product pages, key use cases, pricing, comparisons, and a handful of mid-funnel “bridge” assets.
- For multi-product orgs, we typically anchor around 2–3 product lines or motions to begin with (e.g. self-serve vs enterprise), then expand once the first cluster is performing.
- If you have 200+ URLs, we work down the ranked list in sprints, tackling high-impact pages first.
As you scale:
When you launch new products or enter new markets, we revisit the page set each quarter and decide what gets promoted into “actively managed” vs. “monitored and maintained.” If you want every product, region, and microsite covered simultaneously, we’ll recommend staging implementation or adjusting scope so nothing gets diluted.
Can the Advisory program scale if we need more hours or sessions?
Yes. We offer “Sprint Blocks” for Advisory clients. If you’re entering a critical period, like a site migration, a rebrand, or a major quarterly planning cycle, you can purchase an additional block of 10 or 20 hours for that month. This gives you priority support from us for any heavy lifting without needing to renegotiate your entire contract or move to a fully managed tier.
What happens after the initial 3-month commitment in the Managed Program?
After month 3, we move to a normal 30-day rolling contract. (cancel or pause any time with 30 days’ notice).
By that point you’ll already have:
- Clear attribution showing which topic clusters are driving SQLs, influencing opps, and closing MRR.
- A team fully trained on the new content ops, AI briefing workflows, and update loops.
At that point ~94% of clients continue without pause. The 6% who pause usually do so because they just raised a large round and want to bring the function in-house. When that happens, we hand over every asset, dashboard, and Notion system with zero pushback (and often consult them later under Advisory).
