Questions We Get Before Engagement
How should we think about choosing between advisory and fully managed?
It comes down to execution capacity. If you have someone in-house, a growth marketer or content lead who actually understands procurement cycles and pedagogical language, Advisory gives them the strategic direction to ensure effort goes toward content that ranks, builds institutional trust, and drives pipeline.
If SEO keeps slipping down the priority list, getting stuck in review cycles, or farmed out to freelancers who don’t get how districts buy, go Fully Managed. We handle the strategy, the high-authority production, and the CRM-linked reporting.
Most clients start Advisory to test the waters, then scale to Fully Managed once inbound starts generating consistent pipeline.
How easy is it to move from advisory to fully managed?
Very straightforward. Because the groundwork's already laid through advisory (roadmaps, stakeholder mapping), we move straight into execution. Publishing typically starts within two weeks of the switch.
To make it frictionless financially and operationally, we also credit your most recent advisory month toward the first managed month, so you’re not paying double. And if you’ve been on Advisory for three months or more, we waive the usual setup phase entirely.
Is there flexibility to mix advisory support with one-off Growth Sprint projects?
Yes, and most EdTech clients do this around specific initiatives.
Typical setup: you’re on the Advisory plan for ongoing strategy, but you bolt on a Topical Authority Sprint before ISTE or a major procurement season, or a Sales Enablement build to support expansion into a new state or district segment.
The cadence stays the same: we still run your bi-weekly strategy sessions and monthly reviews, but we temporarily add an implementation pod focused on that sprint. This model works particularly well for lean growth teams managing budget across quarters.
How flexible is scope within the £5,500 fully-managed programme?
Quite flexible. Scope shifts based on where the procurement friction is that month.
Some months skew content-heavy, building out outcome comparison guides ahead of an accreditation review cycle, others lean into technical optimisation or sales enablement when deals are stalling in IT security or data governance reviews.
Any scope change is reviewed with you first. In your monthly review, you’ll see the proposed shift, why it matters for your current pipeline, and the expected impact on qualified demos and contracted revenue before anything moves.
What happens after the 3-month minimum on the fully-managed plan?
Most clients roll onto monthly terms once the 90-day ramp has delivered traction. By that point, the content cadence is set, dashboards are live, and attribution is clear.
From there, we evolve into a lighter, strategic rhythm. Some clients move to a hybrid model where we handle strategy and oversight while their team owns production. Others stay fully managed as they expand into new verticals or launch new product lines.
How much time commitment do you need from our team each week or month?
Fully-Managed: ~2–3 hours per week from a primary marketing contact for reviews and approvals, plus a monthly 60-minute GTM sync. We handle 95% of the work; your team provides context and unblocks the occasional bottleneck.
Advisory: ~4–6 hours per week from whoever owns execution, plus bi-weekly 60-minute sessions with us. If content accuracy requires product input, budget an extra 1–2 hours a month for their involvement.
What kind of results should we expect within the first 90 days?
Days 1-14: You receive a
site-wide audit with a clear diagnosis of content gaps and a 90-day roadmap your team can act on immediately.
Days 15-60: First batch of content goes live: outcome documentation, LMS integration guides, data governance overviews. You’ll typically see more engaged visitors and early qualified demos where prospects cite specific content during their evaluation.
Days 61-90: Organic traffic to key product, outcome, and implementation pages starts increasing, typically 15-25% lift to high-intent pages, and more importantly, those visits should appear as traffic sources for known accounts in your CRM or as “How did you hear about us?” → “Google” in your demo request form.
