Questions We Get Before Engagement
How do we choose between the 90-day program and ongoing advisory?
The 90-Day Program is hands-on execution and advisory combined. We build your GTM foundation from scratch: validate your ICP, run live channel tests, create conversion assets, and set up your CRM and reporting. You get both strategy and implementation.
Ongoing Advisory is pure strategic guidance for teams who already have execution capacity. If you have a marketing manager or a founder who can do the work but needs a senior GTM expert to vet the strategy, review data, and unblock challenges, this is the better fit.
Most clients start with the 90-Day Program to build the foundation, then transition to Advisory once their team can execute independently.
Do you work with pre-revenue companies, or is some commercial validation expected?
We work best with B2B SaaS companies that have initial product-market fit: at least 10-15 customers, some recurring revenue, and enough closed deals to build a point of view on your ideal customers.
If you’re pre-revenue or pre-launch, we’d recommend starting with 2-3 months of founder-led sales first to gather those buyer insights, then bring us in to systematise what’s working.
What happens if we start advisory and later want full execution?
This happens more than you’d think. Sometimes a founder thinks, “I just need the strategy, my team can handle the rest.” Two weeks in, they realise their team is swamped or lacks the specific technical skills to implement the feedback.
When that happens, we simply shift from guidance to full execution. Anything we’ve already built or clarified in Advisory gets carried over, so you’re not starting from zero. You keep the same momentum, but now with deeper involvement across channels, assets, and infrastructure.
What happens after the 90-day GTM program?
You’ve got two options:
- Take the systems and run them internally. You get the frameworks, the data, and the documentation. Many clients do this successfully, especially if they’ve hired a growth lead or marketer during the 90 days who can own execution going forward.
- Continue with Ongoing Advisory (£2,500/month) to expand winning channels, test new segments, or maintain strategic momentum as you scale. 80% of our clients continue beyond the initial engagement because the ROI justifies it, they’re seeing consistent pipeline growth and want to keep that momentum going.
Both options work. It depends on whether you want continued senior GTM oversight as you grow or if you’d prefer full independence.
Do we need to commit to the full 90 days, or is there flexibility in the engagement structure?
The 90-Day Program requires a 3-month minimum commitment because building GTM foundations that translate into consistent pipeline growth takes time: 30 days to audit and build, 30 days to test and validate, 30 days to optimise and document for handoff.
Cutting it short leaves you with partial systems and inconclusive data. We need the full cycle to prove the model and hand you a system that runs without us. If you’re uncertain about fit, you can
book a free consultation first, we’ll tell you honestly if we’re not the right match or if something else makes more sense for your current stage.
How involved does our team need to be during the 90 days?
Expect 4-6 hours per week from your core team, usually the founder plus 1-2 key people (your closest thing to a growth lead, sales lead, or product person who understands your customers deeply).
In practice, that time is spent on:
- Bi-weekly Sprints (90 mins): Reviewing data and setting the next strategy.
- Async Feedback (1–2 hours): Approving copy, reviewing assets, or answering customer context questions via Slack/Loom.
- Execution Time (2–3 hours): Briefing your team on new messaging and making real-time decisions as campaigns go live.
Crucial Note: We need access to a decision-maker. If we have to wait a week for approval on an email subject line, we lose momentum and the sprint timeline breaks down.
What typically happens during a 2-week sprint?
Each sprint is built around one focused outcome. Let’s say it’s Sprint 3, and the goal is
“Activate outbound to enterprise IT leaders.”
- Day 1 (60-minute kickoff): We define what “done” looks like: 150 ICP-qualified contacts loaded into CRM, tracking setup to measure reply rates and meeting bookings.
- Days 2–3 (Messaging): We co-create the outreach content. You bring the pain points, the objections that come up on sales calls. We write a 3-message sequence for your approval.
- Days 4–11 (Outreach): Your team (or founder) hits send. Conversations start. We watch reply rates, see which subject lines work. If something’s off: crickets, or replies but no meetings, we adjust messaging or targeting in real time.
- Days 12–14 (Review): We analyse the data: what objections keep appearing, how many qualified meetings booked. Those insights feed directly into the next sprint, maybe “Build objection-handling assets” or “Refine ICP targeting to focus on a tighter segment.”
This rhythm repeats every two weeks for 90 days. Each sprint builds on the last, so by the end you’ve got a tested, documented system.
Which channels do you typically activate in the 90-Day Program?
Depends entirely on your ICP, deal size, and current resources. Most of our engagements focus on 1-2 primary channels:
- Founder-Led Outbound (if your ICP is narrow and deal size justifies manual outreach).
- SEO Strategy + Bottom-Funnel Content (if buyers actively research solutions and you can own comparison/alternative terms).
- Product-Led Growth motions (if your product supports self-serve trials and you need activation/conversion optimisation).
We recommend channels based on what’ll generate pipeline fastest, not what’s fashionable or easiest for us to deploy.
Can you guarantee specific pipeline numbers?
No, pipeline outcomes depend on variables outside any advisor’s control: your product, market timing, pricing, sales execution, and how quickly your team can act on recommendations.
What we DO guarantee: a transparent, documented system. By Day 90, you’ll have validated messaging, activated channels, clean CRM setup, and a clear view of what moves buyers forward. That system is what leads to a predictable pipeline.
