Frequently Asked Questions
Do you work with early-stage startups or only established SaaS companies?
We work across the entire spectrum, but how we engage depends on where you are in that journey.
- Post-PMF Startups ($500K-$3M ARR) typically engage us for GTM Advisory to refine their positioning and optimise their existing channels before ramping spend, or SEO Audit to identify the 3-4 high-leverage initiatives that’ll generate their next 100 demos.
- Scale-ups ($5M–$20M ARR) usually need our SEO Strategy & Execution or Content Marketing retainers because they’re ready to own their category but their content engine is either inconsistent or producing vanity metrics instead of pipeline.
- Enterprise SaaS ($20M+ ARR) brings us in when they’re expanding into new segments, launching adjacent products, or their organic channel has plateaued despite doubling content budget.
So yes, we work across stages, but we always design the engagement around your GTM reality: team size, sales motion, buying committee complexity, and current pipeline pressure.
How do I know which service is right for my business?
- If you’re not sure what’s working (or you suspect nothing is), start with the SEO Audit. We’ll map your entire search presence to revenue outcomes and tell you: “Fix these 5 things in this order, ignore everything else for 90 days.”
- If you know SEO should be driving more pipeline but you’re stuck in execution hell: briefs pile up, content takes 6 weeks to publish, nothing’s optimised for conversions, go with SEO Strategy & Execution.
- If your problem is broader: you’re getting traffic but trial conversions are awful, or your sales team ignores all marketing content, or you’ve tried 4 different channels and nothing sticks, that’s GTM Advisory territory. We’re rebuilding your entire go-to-market motion from ICP validation through to sales handoff.
- If you’ve already got solid organic traffic and a proven content engine but need to scale output while maintaining quality and attribution, Content Marketing is your fit. This is for teams who know content works but are bottlenecked by production capacity or struggling to prove ROI to leadership.
Still unsure? Book a consultation. We’ll look at your current setup and tell you exactly where the leverage is. No pressure to commit, and we’ll be honest if none of our services are the right fit yet.
What’s the onboarding process like?
Structured but not bureaucratic. The goal is to understand your buyers and your motion as well as your GTM leadership does.
Pre-kickoff intake.
Ahead of our first working session, we ask for your current reporting (GA4, GSC, HubSpot, etc.), top-performing pages, sales decks, and ICP/positioning docs if available. If you don’t have these, that itself is signal, and we’ll factor it in.
Kickoff workshop (60–90 minutes).
We cover:
- How you currently generate pipeline (channels, rough split, what’s working/what’s not)
- Your sales motion (PLG, sales-led, hybrid) and where deals typically stall.
- Your ICP(s), buying committees, and deal sizes by segment.
- What leadership is actually measuring you on (board metrics, expansion targets, new markets).
Deep-dive discovery (week 1):
We dig into:
- Your site, content, and search footprint through a revenue lens.
- Call recordings (Gong, Chorus, etc.) to extract buyer language and objections.
- Your current funnel: key pages, hand-off points, and drop-off patterns.
Alignment & plan (by end of week 2):
You’ll receive a written plan covering:
- What we’re prioritising and why.
- Where we’ll need your team’s input (and where we’ll handle independently).
- Success metrics for 30/60/90 days in terms leadership cares about (pipeline, demo volume, SQL quality, deal velocity).
Execution & feedback loops (ongoing):
- See weekly progress on active work.
- Receive assets and recommendations tied to specific funnel stages.
- Have regular check-ins to adjust based on data, sales feedback, and shifting priorities.
Is there a minimum commitment for any service?
No long-term lock-in for most services, but there is a
90-day minimum commitment for GTM Advisory.
- GTM Advisory (90-day minimum): Strategy, messaging, and sales motion alignment don’t meaningfully shift in 3 weeks. Ninety days gives us enough time to: audit, redesign your motion, test and iterate messaging, and see early pipeline signals. Anything shorter tends to produce nice slides and zero durable change, which we’re not interested in.
- SEO Audit: The audit is a fixed-scope project with a defined start and end. You get the deliverables, a 90-day roadmap, and 30 days of hands-on execution support baked in. No ongoing minimum unless we mutually agree it makes sense to extend.
- SEO Strategy & Execution / Content Marketing: These don’t have a hard long-term contract baked in by default. That said, SEO and content are compounding. Most teams see the clearest value curve over 4–6 months. We can structure this as a rolling monthly engagement with clear checkpoints to evaluate: keep, scale, or change approach.
How does your pricing work, and is there flexibility based on scope?
Starting prices (listed on each service) reflect the baseline scope that drives results for most B2B SaaS companies at that stage.
That said, flexibility exists in three directions:
- Scope adjustments: Need 8 pieces monthly instead of 4? Expanding into new regions or product lines? Scope up, pricing adjusts proportionally. Typical range: 15-40% above base depending on complexity.
- Customisation within services: Maybe you need heavier sales enablement asset development but fewer blog posts. Or you want biweekly calls instead of monthly. We can flex the deliverable mix within the same budget envelope if it better serves your goals. This happens in about 30% of engagements.
- Bundled services: If you’re engaging us for multiple services (e.g., SEO Strategy + Content Marketing +Sales Enablement), we typically discount 10-15% off the combined total because there’s efficiency in managing your entire search and content engine holistically rather than context-switching across multiple clients.
Payment structure: Monthly invoicing, Net 15 terms.
Do you offer discounts for longer commitments?
Yes, but it’s structured around mutual value, not just contract length.
- 6-month commitments: 10% discount on monthly retainer rate. This works well for companies who’ve validated the channel fit (often after an initial Audit + 2-3 months of execution) and want to lock in pricing while we scale up output.
- 12-month commitments: 15% discount + one complimentary quarterly strategy session (normally £2,500 value).
Why we offer this: Longer commitments give us breathing room to execute deeper strategies without monthly renewal pressure. We can greenlight ambitious initiatives, test broader content angles, and build compounding systems, delivering better outcomes for you while creating more predictable revenue planning for us.
What happens if I need to pause or adjust our engagement mid-way?
Pausing: Give us 30 days notice and we can pause for up to 3 months without losing your retainer slot or rate. This happens more often than you’d think: M&A activity, hiring freezes, major product pivots, leadership changes.
During the pause, we’ll document everything in-progress, hand off completed assets, and create a restart plan so we’re not re-onboarding when you resume. Several clients have paused during Q4 budget freezes then reactivated in Q1 with new budget allocation.
Pauses beyond 3 months: The engagement closes out, but you retain all work, documentation, and playbooks. If you want to re-engage in 6-9 months, we’ll treat it as a fresh start with updated discovery.
Adjusting scope mid-way: Maybe you launched a new product line and need content velocity to spike for 2 months. Or you just hired a content lead and want to shift from full execution to
strategic advisory. We can adjust scope with just 30 days notice.
