Questions We Get Before Engagement
How do I know which program, advisory or fully-managed is right for us?
Fully-Managed if inbound execution keeps pulling leadership away from GTM priorities. No dedicated SEO owner, scattered freelancers, or content that doesn’t connect to pipeline. We own strategy + delivery so you stay focused on what moves the business forward.
Advisory works when you have someone in-house who can own execution: a growth-focused marketer or a technical founder who actually enjoys writing, but they lack the
senior-level SEO experience to know what to prioritise. They’re capable, they just need strategic direction so they’re not wasting cycles on content that won’t rank or pages that don’t influence pipeline.
Most clients start Advisory to prove ROI, then scale into Fully-Managed as inbound becomes a predictable revenue driver.
How does working with you compare to hiring a full-time SEO manager?
Speed to value and system maturity.
Hiring a mid-level SEO manager costs £45k–£60k/year, plus NI, software seats, and onboarding time. You typically lose the first 60 days to them “learning the product” and setting up basic tooling.
With our
Fully-Managed program, you get a Senior Strategist, a Technical Specialist, and a
Content Marketer for the cost of one junior hire. More importantly, we install a proven B2B SaaS growth system from Day 1. We don’t spend the first month figuring out how to work; we spend it creating the assets that accelerate qualified pipeline from organic.
Can I switch from advisory to fully-managed later on?
Absolutely, and ~70 % of clients do, usually in months 2-4 when they realise that execution is the actual bottleneck, not the strategy.
We simply credit any unused portion of the current month’s Advisory fee toward the Fully-Managed retainer. The existing strategy rolls immediately into production sprints, with no new contracts or restart penalties.
The only constraint: if you plan to upgrade within 60 days, it’s usually more efficient to start End-to-End. The 3-month minimum exists to get through immersion, production, and early distribution cycles. Starting Advisory then upgrading 30 days later just delays momentum.
With Fully-Managed at £5,500/mo, are there any additional costs we should budget for?
Almost never. The retainer covers all strategy, writing,
auditing, and reporting. No hidden fees.
That said, if we identify a high-impact opportunity that requires custom dev work, like building an interactive ROI calculator with your specific data model, we’ll flag it with a clear cost-benefit breakdown. You can choose to handle it internally, hire a contractor, or we can coordinate it through our network (typically £800–£2,500 depending on complexity). This comes up for maybe 30% of clients, and only after we’ve validated it’ll materially impact conversions.
If budget’s tight, you can start with Advisory or a Custom Solution (Topical Authority, Sales Enablement). These are high-impact, one-time execution programs designed to solve a specific growth bottleneck. Many teams use them to prove ROI, then scale into Fully-Managed once they’re ready to invest in the full system.
Why does the Fully-Managed require a 3-month minimum commitment?
Because proving SEO drives qualified pipeline takes longer than 30 days, especially when integrating it into your GTM motion from scratch.
In the first 90 days, we’re mapping out what your buyers search for before they’re ready to talk to sales, building the content needed to move them forward, and establishing attribution that shows exactly which content influences deals. If we rushed this into a month-to-month trial, we’d both be incentivised to focus on “quick wins” that don’t scale.
That said, the First-Month Confidence Guarantee protects you, if fit or momentum isn’t there early, you walk away with no obligation.
What happens after the initial 3-month minimum commitment period?
By month 3, you’ll have a live inbound system producing measurable traction: content clusters driving qualified traffic, attribution tracking showing which topics influence pipeline, and documented workflows your team can operate independently. At that point, you can:
- Continue monthly to scale what’s working (most do).
- Transition to Advisory if you want to handle ongoing production internally.
- Pause temporarily while still maintaining full access to all assets, dashboards, and documented processes.
Either way, there’s no retainer lock-in or tricky renewal clause. We built the 3-month minimum purely because SEO compound effects need at least a few cycles to show commercial impact.
Can we pause the monthly retainer if needed, or switch between packages?
Yes, flexibility is built in. You can pause after the 3-month minimum or switch between Advisory and Fully-Managed with 30 days’ notice.
That said, we don’t recommend pausing completely if you can avoid it. If we’ve spent three months getting you traction and you go dark for six, you’re handing competitors space to close the gap. It’s not fatal, but it’s friction you don’t need.
If your budget is
really constrained, we offer a
maintenance-only mode at £2,200/mo for up to 3 months. We’re not producing new content, but we’re running
ongoing audits and making updates in response to algorithm changes, so you don’t lose visibility or rankings while you’re in a holding pattern.
How quickly can we expect to see an impact on demo volume?
Realistic timeline we see with most clients:
- Month 1: Foundation work complete, first 3–4 high-intent pages live, early technical wins (usually +15–30% organic traffic).
- Month 2–3: First cluster starts ranking in positions 4–10, and demo form submissions typically rise 40–80% as visibility builds.
- Month 4–6: Priority keywords reach top‑3 positions, bottom‑funnel assets begin converting at pace, and attribution data starts linking content directly to pipeline creation. By this stage, most clients see a 120–300% uplift in organic‑sourced demos.
How do we maintain and scale everything after the program ends?
Everything we build is designed for transferability from day one.
Included in the Fully-Managed program is a documented SEO Operations Manual: the workflows, content briefs, distribution checklists, reporting setups, and decision frameworks we use to run your program. It’s not locked in our heads or buried in Slack threads.
When you’re ready to hire an in-house Head of Marketing or hand execution to your team, you get a complete, functioning system they can pick up and run with, not a dependency on us to keep things moving.
Most agencies don’t operate this way, and it’s one of the main reasons clients choose to work with us.
