Questions We Get Before Engagement
How should we think about choosing between advisory and fully managed?
It comes down to
whether you have someone in-house who can own execution. If you do, a growth marketer or technical founder who can write and ship,
Advisory gives them the strategic direction to make sure effort goes toward content that ranks and drives pipeline.
If SEO keeps falling to leadership or getting spread across freelancers with no clear ownership, Fully-Managed makes more sense. We take the whole thing off your plate.
Most clients start on Advisory to validate the approach, then move into Fully-Managed once inbound starts generating consistent pipeline.
How easy is it to move from advisory to fully managed?
Very straightforward. Because the groundwork’s already laid through advisory (roadmaps, benchmarks, and content priorities), we move straight into execution. Publishing typically starts within two weeks of the switch.
To make it frictionless financially as well as operationally, we also credit your most recent advisory month toward the first managed month, so you’re not paying double. And if you’ve been on Advisory for three months or more, we waive the usual setup phase entirely since it’s already complete from discovery.
Is there flexibility to mix advisory support with a Growth Sprint project?
Yes, and most clients do at some point.
A common setup: you might be on the Advisory plan for your core platform but decide to bolt on a Topical Authority Sprint to expand category coverage before a funding announcement or a Sales Enablement buildout to support a new product launch.
The cadence stays the same: we still run your bi-weekly strategy sessions and monthly reviews, but we temporarily add an implementation pod focused on that sprint. That model works particularly well for lean growth teams pacing their spend throughout the year.
How flexible is scope within the £5,500 fully-managed programme?
Quite flexible. Scope shifts based on where the revenue friction is that month.
Some months skew content-heavy, others lean into technical fixes or sales enablement when deals are stalling.
Any change is reviewed with you first. In your monthly review, you’ll see the proposed change, why it matters, and the expected impact on SQLs and MRR before anything moves.
What happens after the 3-month minimum on the fully-managed plan?
Most clients continue on rolling monthly terms once the initial 90-day ramp has delivered traction and a predictable reporting rhythm. By that point, we’ve achieved operational lift-off: content cadence locked, dashboards live, attribution clear.
From there, we evolve into a lighter, strategic rhythm. Some scale back to a hybrid model where we handle strategy and oversight while their team owns production. Others stay fully managed as they push into new markets or product lines.
How much time commitment do you need from our team each week or month?
Fully-Managed: Around 2-3 hours per week from a primary marketing contact (e.g., Director of Marketing) for brief reviews and feedback, plus a monthly 60-minute GTM sync with relevant stakeholders. We handle 95% of the work, your team provides context and unblocks the occasional resource.
Advisory: Expect 4-6 hours per week from whoever owns execution (e.g., Content Manager), plus the bi-weekly 60-minute sessions with us.
What kind of results should we expect within the first 90 days?
Days 1-14: You receive a
commercial audit with a clear pipeline-blocker diagnosis and a 90-day roadmap your team can act on immediately.
Days 15-60: First batch of
pipeline-focused content goes live. Rankings start moving on high-intent terms. You’ll typically see more engaged visitors and early SQLs citing specific content during the sales process.
Days 61-90: Organic traffic to key product and solution pages starts increasing, usually 15-25% lift to high-intent pages, and more importantly, those visits should appear as traffic sources for known accounts in your CRM or as “How did you hear about us?” → “Google” in your demo request form.
