Questions We Get Before Engagement
How should we think about choosing between advisory and fully managed?
It comes down to whether you have someone in-house who can own execution.
If you do, a growth marketer or content lead who understands fintech buyers,
Advisory gives them the strategic direction to ensure effort goes toward
content that ranks, builds trust, and drives pipeline.
If SEO keeps falling to leadership or spread across freelancers who don’t understand fintech buyer psychology, Fully-Managed makes more sense. We take the whole thing off your plate: strategy, execution, and reporting.
Most clients start Advisory to validate the approach, then move into Fully-Managed once inbound starts generating consistent pipeline.
How do you handle compliance and legal review in the content process?
We build legal checkpoints into the production workflow. Before any content goes live, we flag claims that require verification (security certifications, regulatory compliance, audit results) and provide a review checklist for your legal or compliance team.
This applies to Fully-Managed clients where we’re producing the content. For Advisory clients, your team owns execution and the internal compliance process.
If we start with advisory, how easy is it to transition to the fully-managed program later?
Very straightforward. Because the groundwork’s already laid through advisory (roadmaps, content priorities, and stakeholder mapping), we move straight into execution. Publishing typically starts within two weeks of the switch.
To make it frictionless financially as well as operationally, we also credit your most recent advisory month toward the first managed month, so you’re not paying double. And if you’ve been on Advisory for three months or more, we waive the usual setup phase entirely since discovery is already complete.
Is there flexibility to mix advisory support with one-off Growth Sprint projects?
Yes, most of our clients do.
For example, you might be on the Advisory plan for your core platform but decide to bolt on a Topical Authority Sprint before a funding announcement or product launch, or a Sales Enablement buildout to support expansion into a new market.
The cadence stays the same: we still run your bi-weekly strategy sessions and monthly reviews, but we temporarily add an implementation pod focused on that sprint. This model works particularly well for lean growth teams managing budget across quarters.
How flexible is scope within the £5,500 fully-managed programme?
Quite flexible. Scope shifts based on where the revenue friction is that month.
Some months skew content-heavy, others lean into technical optimisation or sales enablement when deals are stalling in security reviews or compliance approvals.
Any change is reviewed with you first. In your monthly review, you’ll see the proposed shift, why it matters for your current pipeline, and the expected impact on qualified demos and ARR before anything moves.
What happens after the 3-month minimum on the fully-managed plan?
Most clients continue on rolling monthly terms once the initial 90-day ramp has delivered traction and established a predictable reporting rhythm. By that point, we’ve achieved operational lift-off: content cadence locked, dashboards live, attribution clear.
From there, we evolve into a lighter, strategic rhythm. Some scale back to a hybrid model where we handle strategy and oversight while their team owns production. Others stay fully managed as they expand into new regulated markets or launch new product lines.
How much time commitment do you need from our team each week or month?
For Fully-Managed: Around 2-3 hours per week from a primary marketing contact for brief reviews and feedback, plus a monthly 60-minute GTM sync with relevant stakeholders (including compliance or legal if needed for content approval). We handle 95% of the work; your team provides context and unblocks occasional resources.
For Advisory: Expect 4-6 hours per week from whoever owns execution (e.g., Content Manager or Growth Lead), plus the bi-weekly 60-minute sessions with us.
What kind of results or leading indicators should we expect within the first 90 days?
Days 1-14: You receive a
commercial audit with a clear diagnosis of content gaps, unmet buyer committee needs, and a 90-day roadmap your team can act on immediately.
Days 15-60: First batch of trust-building content goes live (security documentation, regulatory comparisons, integration guides). Rankings start moving on high-intent compliance and integration queries. You'll typically see more engaged visitors and early qualified demos where prospects cite specific content during their evaluation process.
Days 61-90: Organic traffic to key product, security, and compliance pages starts increasing, typically 15-25% lift to high-intent pages, and more importantly, those visits should appear as traffic sources for known accounts in your CRM or as “How did you hear about us?” → “Google” in your demo request form.
