Questions We Get Before Engagement
How do we choose between the Fully-Managed and Advisory program?
This usually comes down to your
internal bandwidth and the
level of scrutiny on your pipeline targets.
- Fully Managed (£10.5k/mo) if you’re Series B/C+ with aggressive revenue goals and SEO keeps losing priority internally. This is common when marketing teams are generalist-heavy, engineering backlogs stretch for quarters, and SEO initiatives stall despite buy-in. We handle everything from the technical architecture to the content production.
- Advisory (£5.5k/mo) if you already have strong content, technical, and RevOps support, but need strategic clarity. This is best for CMOs who suspect their team is driving traffic without materially influencing deals. Advisory gives you senior-level guidance to validate priorities and ensure SEO decisions are defensible at exec and board level, without over-committing resources.
What happens if we choose the advisory plan and later decide we need managed implementation?
The advisory program is intentionally designed as a low‑risk way to “test fit” before committing larger budgets. Often, by months 4–6, CMOs have clarity on the strategic direction but realise their internal team lacks the capacity or specialisation to execute at the required pace.
Everything built during advisory: content frameworks, attribution models, and technical governance protocols transfers directly into the managed program. No re-discovery phase. No duplicated strategy work. We simply pick up execution using the foundations already in place.
The reverse also works: if you start with managed and later scale down to advisory after hiring a senior content lead (or dev resource) to own execution, we simply transition the engagement without disrupting momentum or reworking the underlying strategy.
Do you guarantee specific outcomes like “X more demos” or “Y% more pipeline”?
We don’t offer artificial guarantees, and you should be wary of any enterprise agency that does. In complex B2B sales, a “guaranteed” lead is often low-quality spam that clogs your CRM and frustrates your SDRs.
Instead, we focus on predictive modeling. During our onboarding, we analyse your historical conversion data and search maturity to forecast a realistic range of pipeline growth (e.g., “based on current velocity, we project a £2M pipeline contribution by Month 9”).
Our commitment isn’t a number on paper, it’s transparent forecasting, rigorous tracking, and accountability to real business impact.
£10,500/month feels steep, what drives that investment level and what outcomes does it deliver?
The cost reflects the team you’d need internally to deliver equivalent output: a Senior SEO Strategist, a Technical SEO Manager, a B2B Copywriter (who understands technical buyers), and a Data Analyst for attribution, a payroll burden easily exceeding £250k/year + overhead.
For £10.5k/month, you get that entire cross-functional capability: 5 enterprise-grade assets monthly (comparison guides, ROI calculators, TCO analysis), technical infrastructure management, authority building, and pipeline attribution, all coordinated and production-ready.
More importantly: we start delivering in week one. No hiring lag, no ramp time, no coordination overhead. You get senior-level strategic thinking, execution, and measurement from day one, at roughly 65% the cost of building the team yourself, with none of the risk.
Why is the 3-month minimum necessary for fully managed?
Because enterprise SEO results don’t materialise in 30-day sprints. When your sales cycles run 3-6 months and involve 13-stakeholder buying committees, meaningful pipeline impact requires time to compound.
Three months gives us one full quarter to establish foundations and demonstrate momentum (content live in-market, attribution data flowing, deals actively influenced).
That said, we stand behind our work from day one. Our First-Month Confidence Guarantee means if we haven’t shown early momentum, established strong partnership alignment, and demonstrated clear value within 30 days, you can walk away with no obligation. The 3-month minimum only applies if we’ve earned your continued investment in Month 1.
Can pricing be adjusted if our scope differs from the standard package?
Yes. The £10.5k/mo package is built for a standard single-domain or sub-domain enterprise setup. We understand that complex organisations often have unique needs: multiple ccTLDs, distinct product lines with separate buyer personas, or large-scale migration projects.
During your consultation, if we discover that your technical ecosystem requires less volume or significantly more complexity, we’ll adjust the scope and retainer fee accordingly to ensure resources are allocated where they drive the most impact.
What happens after the 3-month minimum on fully managed?
The engagement transitions to a flexible rolling monthly agreement with a 30-day notice period.
Beyond the initial three months, the roadmap shifts from “fix foundations and build core assets” to “identify and double‑down on the highest‑ROI levers we’ve validated.”
If you choose to end the engagement or move to advisory, we provide:
- Complete documentation of all strategies and frameworks
- 30 days of transition support (answering questions, reviewing work, ensuring continuity)
- Access to all attribution models, dashboards, and reporting infrastructure we’ve built
- List of recommended agencies or contractors if you’re transitioning to a lower-cost execution partner
Your worst‑case scenario after three months should be: “We now have a clear, board‑defensible view of SEO’s impact and a fully documented process to keep running it with or without external help.”
Are there limits to how many business units, product lines, or regional sites you can manage?
No hard ceiling on the number of entities we work across. But we do limit the number of active “Growth Sprints” running simultaneously to protect execution quality and revenue impact.
How scope works:
- At the start, we align on a working universe of entities: flagship products, priority regions, core business units, key verticals, and a handful of strategic initiatives leadership cares about.
- For multi-BU orgs, we typically anchor around 2–3 business units or regions to begin with (e.g. North America enterprise vs EMEA mid-market), then expand once the first cluster is performing.
- If you have 15+ entities in play, we work down the ranked list in phases, tackling the highest-strategic-priority units first.
As you scale:
When you acquire companies or enter new markets, we revisit the entity set each quarter and decide what gets promoted into “actively managed” vs. “monitored and maintained.” If you want every business unit, region, and product product line covered simultaneously, we’ll recommend staging implementation or adjusting scope so nothing gets diluted.
