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WHY GROWUP

Because Commercial Clarity Gets Lost Too Often in Search.

“71% of B2B buyers start their research in search long before engaging with sales. Yet organic still sits outside the revenue model, treated as a cost center with fuzzy attribution. GrowUp exists to change that: integrating search into your go-to-market motion as a measurable, scalable pipeline driver.”
Muiz Thomas, Founder
— Muiz Thomas, Founder & CMO

Client Wins and Industry Accolades

CASE STUDY

$4.7M Pipeline Generated for an AI Project Management Platform

"

“I want to thank Muiz for insights on AI optimisation in general. Muiz is an excellent follow on LinkedIn for any marketer or founder considering SEO, and his insights informed a lot of the early stages of my Brand Audit tool.”

 
Jim Wrubel
Founder & CEO, Spyglasses
"

“What stood out most was the quality of our sales calls. Prospects arrived at demos having already read the comparison pages, run the ROI numbers, knew exactly where we fit. Sales calls shifted into implementation discussions instead of discovery, cutting about three weeks off our cycle.”

Allyson
Founder, AI PM Platform

Industry Recognised

Martech Awards

Most Creative SEO
& Design Agency

SME News Awards

Most Creative Integrated
Search Agency

We Built GrowUp Because Search Deserves
a Seat at the Revenue Table

 

Strategy Gap

Search lives adjacent to go-to-market in most B2B SaaS companies. It’s measured differently, planned separately, and defended awkwardly. That separation is why organic struggles to earn long‑term trust at the executive level.

 
 

Attribution Fog

Because search is siloed, its impact is often “fuzzy.” Performance gets discussed in rankings and traffic while leadership thinks in pipeline and revenue. That translation gap makes organic hard to defend in commercial terms, so it gets treated as a budgetary black hole.

Our Model

We embed search directly into your GTM motion from day one, held to the same standard as any other growth lever you’d actually fund, measured against pipeline created, deals closed, and expansion ARR.

 

Why GrowUp vs. Your Other Options

“Why not just hire a full-time SEO person?”

A senior SEO hire costs around $120K before benefits. Once you add content support, technical resource, and tooling, you’re closer to $180K annually. We bring the full team, the entire stack, and category expertise from day one, for roughly half that annual cost.

“What makes you different from other SEO agencies?”

We don’t run search as a standalone channel. It’s embedded in your GTM strategy, coordinated with demand generation, sales enablement, and product positioning. The focus is on revenue outcomes, not just ranking reports.

“Can’t we just do this in-house?”

If you have someone who’s done this before, built search from zero to pipeline contribution at a B2B SaaS company, yes, you could. But most teams don’t. They have smart marketers stretched across five priorities, trying to learn SEO in their spare time. We’ve spent thousands of hours doing this exclusively for companies like yours. That’s the difference.

“How do I know this will actually drive pipeline?”

Because we measure it. Every piece of content gets tagged. We track which pages influence deals and where search shows up in closed-won reports. If pipeline isn’t building the way it should, we’ll show you exactly what we’re changing, why, and what the leading indicators tell us.

Think we could be a fit?

SPEAK TO AN EXPERT

Meet the Founder

Muiz Thomas, founder & CMO of GrowUp, a B2B SaaS search marketing agency

Muiz Thomas

LinkedIn

Founder & CMO at GrowUp

SEO Strategist Revenue-Focused Data Obsessive Probably Overcaffeinated

I run GrowUp end-to-end, personally leading strategy and execution. Over the last few years, I’ve worked across construction tech, coworking, AI SaaS, and enterprise software, delivering £5M+ in qualified pipeline, 60+ inbound leads monthly, and £85K+ in monthly organic traffic value.

HOW I WORK

North star metric: Month-over-month pipeline growth from organic
Downtime looks like: Debating attribution models with anyone willing to bite
Confession: I probably hold your sales team more accountable than you do

Core Values That Guide Every Client Engagement

01

Growth Mindset

We believe progress comes from learning. Every outcome, good or bad, strengthens our perspective, precision, and collective judgment.

02

Radical Transparency

Clarity builds confidence. Every insight, limitation, and recommendation is visible so nothing important gets lost in translation or spin.

03

Operationally Agile

We adapt as fast as your market moves. Delayed action means compressed margins and deals lost to more responsive players.

Bring Commercial Clarity Back
Into Your Search Strategy

A 30-minute conversation where we map how search is losing influence in your GTM, and what it takes to turn it into a predictable pipeline driver.

SCHEDULE CONSULTATION
SEE SUCCESS STORIES
 
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We help B2B SaaS teams turn search into a proven revenue channel through GTM-aligned SEO and content.

The Marketing Brief
by GrowUp

Monthly GTM insights we use to drive SQLs and scale MRR for high-growth B2B SaaS companies.

The Marketing Brief

by GrowUp

Strategic Go-to-Market Insights for B2B SaaS Founders and CMOs

Each month, we break down one revenue-critical area of your GTM engine, from positioning strategy and pipeline attribution to sales-marketing alignment, content systems, and the metrics that justify your marketing investment at the board level.