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Why GrowUp

Search that earns
a seat at the
revenue table.

We combine strategy, content, design and development to create websites that support demand generation, while AttributeIQ, our multi-touch attribution platform, gives you a direct view of how those efforts translate into pipeline and closed revenue.

The problem
 

Search stopped being a growth channel and became a reporting exercise.

In most B2B companies search is measured in a language the board doesn’t buy. The work is busy, the numbers move, and nobody can say what it did to revenue.

01
Rankings without revenue movement

Traffic charts climb while pipeline stays flat, because keywords were selected for volume rather than buying intent and deal value.

02
Fragmented ownership

An SEO agency, a content freelancer and an internal dev queue, three parties optimising three different metrics, none of them revenue.

03
AI answers absorbing demand upstream

Buyers get their answer inside an AI assistant before a click, and your brand is missing from the sources being cited.

04
No line from content to CRM attribution

Reporting shows sessions and conversions, but not which content influenced opportunities, pipeline, or closed revenue.

 
 
We built the layer search was missing

AttributeIQ: Our Own Revenue Attribution Platform.

Search should not end with a traffic report. AttributeIQ connects the work we do across SEO, content and AI search to the people, opportunities and revenue it influences inside your CRM. So every major search decision can be tied back to commercial impact.

What it changes

The conversation moves from “traffic is up” to “this cluster produced $412K of pipeline at a 4.1x return.”

Explore AttributeIQ
 
01
Asset-level pipeline

See which pages, guides and comparison assets influence opportunities, pipeline and closed-won revenue.

02
Multi-touch journeys

Track first touch, return visits and content interactions across the journey, instead of losing long research cycles to “direct.”

03
AI as a measurable channel

See visits and conversions from ChatGPT, Perplexity and other AI assistants as a distinct source of demand.

04
Buying intent signals

Get real-time Slack alerts when known accounts show high-intent behaviour, including repeat visits, deep content engagement and return sessions.

Every engagement includes free access worth £149/mo.

How the engagement runs

The programme starts with the business case for search, moves into execution, then uses revenue data to determine where further investment should go.

Strategy, execution and measurement in one continuous programme.

01
Weeks 1–3
Commercial diagnostic

Search demand, technical performance, content, competitors, products and target markets are assessed against the company’s revenue goals. AttributeIQ is connected in week one to establish the pipeline and revenue baseline.

02
Weeks 4–12
Foundations and quick wins

Technical barriers are resolved, priority product and evaluation pages are improved, and high-value commercial content is launched. New assets begin feeding into the revenue attribution model.

03
Quarter 2 onward
Pipeline-led expansion

Investment shifts towards the topics, pages and markets producing the strongest commercial results. Content and conversion paths are refined using opportunity and pipeline data.

04
Ongoing
Performance review

Search activity, influenced opportunities, pipeline and closed revenue are reviewed each quarter alongside business priorities and the next investment plan.

Case study

$4.7M pipeline influenced for an AI project management platform.

Read the full case study →

"Prospects arrived at demos having already read the comparison pages and run the ROI numbers. Calls shifted into implementation instead of discovery, cutting about three weeks off my cycle."

Allyson
Founder, AI PM Platform
 
Search Strategy Consultation · Open to new engagements

Bring Commercial Clarity Back Into Your Search Strategy

A 30-minute conversation where we map how search is losing influence in your GTM, and what it takes to turn it into a predictable pipeline driver.

 
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We help B2B SaaS teams turn search into a proven revenue channel through GTM-aligned SEO and content.

The Marketing Brief
by GrowUp

Monthly GTM insights we use to drive SQLs and scale MRR for high-growth B2B SaaS companies.

ChatGPT, Perplexity, Claude, Gemini

Is Your SaaS Invisible in ChatGPT, Perplexity and Other LLMs?

Get a comprehensive AEO & AI Search Audit to see where you rank across LLMs and how to capture AI search traffic.

VIEW SAMPLE REPORT REQUEST AN AUDIT
★★★★★

“Hands down the most actionable insights we’ve received.”

Savas Vedova
Savas Vedova
Founder, Stormkit