Everything you need to conduct, evaluate, and purchase SaaS-specific SEO audits.
Practical SaaS SEO audit frameworks designed for revenue-aligned growth.
GUIDE
Learn how technical SEO issues affect pipeline, and how to fix them through a prioritised, revenue-aligned implementation roadmap.
Access ResourceGUIDE
Assess content performance by funnel stage, eliminate waste, and prioritise assets that support qualified demand and revenue.
Access ResourceGUIDE
Understand which links strengthen authority, where risk exists, and how to build backlinks that support rankings and pipeline growth.
Access ResourceGUIDE
Identify how AI platforms represent your brand, where narrative control is weak, and how to strengthen visibility across high-intent queries.
Access ResourceGUIDE
Connect organic performance to pipeline outcomes. Establish data-driven KPIs proving SEO investment drives measurable growth.
Access ResourceTEMPLATE
Move from audit to implementation. Prioritise fixes by pipeline impact, assign owners, and track progress across eng, content, and marketing.
Access ResourceChecklist
25+ priority checks covering crawlability, indexation, and performance issues limiting organic visibility and pipeline growth.
Access ResourceChecklist
Systematic checklist for aligning content with buying journeys, conversion paths, and qualified demand generation.
Access ResourceKIT
Complete workflow for auditing brand visibility, mapping demand triggers, and building citeable authority across search engines and LLMs.
Access ResourceKIT
Operational framework for finding relevant link prospects, executing outreach, and tracking performance against revenue-focused KPIs.
Access ResourceCompare your options: DIY tools, freelancer audit, agency audit, or in-house execution
| Approach | Investment | QUALITY & EXPERTISE | Implementation | Best For |
|---|---|---|---|---|
| DIY with Tools | $100–$500/month for tools (Screaming Frog, Ahrefs, GSC). Time cost: 20–40 hours for comprehensive audit. | You get a comprehensive list of issues, but no framework for prioritising by revenue impact or translating findings into resource requests that compete with product roadmap items. | Audit complete in 1–2 weeks. Implementation depends entirely on your ability to translate findings into dev tickets and secure engineering resources. | Technical founders or CMOs with SEO experience who need data validation, have limited budgets, and can translate technical issues into business priorities themselves. |
| Freelancer Audit | $2K–$6K one-time. Delivers audit report with prioritised recommendations but typically no implementation support or developer handoff. | Quality varies dramatically. Strong freelancers connect issues to revenue metrics, weak ones deliver tool exports. SaaS-specific expertise is rare but valuable when found. | Audit delivered in 2–3 weeks. You own implementation: securing dev buy-in, creating tickets, monitoring progress. Most recommendations sit unimplemented without internal champions. | Startups ($500K–$3M ARR) who need expert validation of technical issues, have someone internal to drive implementation, and want cost-effective diagnostic insight. |
| Agency Audit + Implementation | $5K–$12K audit + $8K–$20K/month ongoing. Higher cost includes revenue quantification, dev-ready tickets, and active implementation management. | Audit frames issues as revenue blockers with quantified opportunity cost. SaaS-specialised agencies understand trial economics, conversion funnels, and how to compete for dev resources against product roadmaps. | Audit in 2–3 weeks, implementation roadmap in 4 weeks. Agency manages developer coordination, tracks fix completion, and measures impact. First meaningful results in 3–6 months. | Scale-ups ($3M–$50M ARR) where technical SEO directly impacts pipeline, internal teams lack bandwidth or expertise, and you need someone to own execution end-to-end. |
| In-House Execution | $120K–$180K/year (SEO hire) + $50K–$100K (tools, training, contractors). Full control but highest sustained cost and hiring risk. | Deep product knowledge and direct access to engineering. Success depends entirely on hire quality, senior technical SEOs with SaaS experience command $150K+ and are difficult to source. | Audit in 3–4 weeks post-hire. Implementation timeline depends on internal prioritisation cycles and political capital with engineering. Results in 6–12 months if hire is strong. | Enterprise SaaS ($30M+ ARR) where SEO is critical competitive advantage, you have complex technical requirements, can absorb 3–6 month hiring cycles, and need permanent internal expertise. |
| Audit Type | Investment | What’s Included | Timeline | Right Fit For |
|---|---|---|---|---|
| Small Site Audit (<100 pages) |
$2K–$5K | Technical crawl, indexation review, Core Web Vitals analysis, basic schema audit. Prioritised fix list with revenue impact estimates for homepage, pricing, and key product pages. | 1–2 weeks. Faster turnaround due to limited page count and simpler site architecture. | Early-stage SaaS (<$2M ARR) with marketing site, blog, and basic product pages. |
| Mid-Market Audit (100–1,000 pages) |
$5K–$12K | Full technical audit plus competitive gap analysis, internal linking strategy review, conversion funnel optimisation recommendations. Includes dev-ready tickets with acceptance criteria and business case documentation for executive sign-off. | 2–3 weeks. Requires deeper analysis of site architecture, content library, and technical stack integration. | Growth-stage SaaS ($2M–$20M ARR) with content library, docs, multi-product pages, or multiple buyer personas. |
| Enterprise Audit (1,000+ pages) |
$15K–$35K | Comprehensive technical audit, JavaScript rendering analysis, international SEO review, crawl budget optimisation, API documentation SEO, multi-domain strategy. Includes quarterly roadmap, stakeholder workshops, and implementation support coordination across engineering, product, and content teams. |
4–6 weeks. Complex tech stacks, multiple subdomains, localised versions, and cross-functional coordination extend timeline. | Enterprise SaaS ($20M+ ARR) with global presence, multiple products, extensive documentation, or complex technical infrastructure. |
| Migration Audit (Pre or Post-Migration) |
$8K–$25K | Pre-migration: Risk assessment, redirect mapping strategy, URL structure recommendations, staging environment validation checklist. Post-migration: Traffic loss diagnosis, redirect chain audit, indexation recovery plan, ranking restoration roadmap with timeline estimates. | 2–4 weeks. Pre-migration audits require more upfront planning; post-migration audits move faster but need immediate action plans. | SaaS companies replatforming (Webflow to Next.js), consolidating acquisitions, or recovering from botched migrations with 20%+ traffic drops. |
| International SEO Audit (Multi-Region/Language) |
$10K–$20K | Hreflang implementation review, regional content duplication analysis, ccTLD vs. subdirectory strategy evaluation, localised keyword gap analysis, geo-targeting verification across Google Search Console properties. Market-specific ranking reports and expansion roadmap. | 3–5 weeks. Each additional region/language adds complexity to hreflang validation and content audit scope. | Global SaaS companies with localised versions across 3+ regions or preparing to expand internationally and want technical foundation right from launch. |
| Ranking & Traffic Recovery Audit (Post-Algorithm Update or Traffic Drop) |
$4.5K–$10K | Root cause analysis of traffic decline, ranking loss diagnosis by page type, competitor displacement review, content quality assessment, technical issue identification. Includes recovery roadmap with quick wins (0-30 days), medium-term fixes (30-90 days), and long-term strategy with projected recovery timeline. | 1–2 weeks. Urgency demands faster turnaround, most recovery audits deliver initial findings within 5-7 days with full report by week 2. | SaaS companies experiencing sudden traffic drops (20%+ decline), losing rankings to competitors in core categories, or hit by algorithm updates and need immediate diagnosis and action plan. |
Every phase is prioritised by pipeline impact, conversion lift, and revenue potential.
| Phase | What Gets Done | GTM Alignment | Executive Touchpoints |
|---|---|---|---|
| 1. Discovery & Revenue Mapping | We connect to your GSC, Analytics, and CRM, tracking how visitors move from organic search to trial or demo. From there, we establish baseline performance: what’s working in your funnel, where drop-off happens, and current organic contribution to pipeline. | Links audit scope directly to your sales motion, buyer personas, and product roadmap priorities. | 30-min kickoff call with CMO/Head of Growth to align on revenue priorities and go-to-market strategy. |
| 2. Technical Foundation Audit | Full technical crawl: indexation gaps, JavaScript rendering failures, Core Web Vitals issues, mobile experience problems, schema markup gaps. Every issue gets prioritised by revenue impact. | Focuses on technical barriers preventing qualified buyers from reaching high-intent pages (pricing, demo, and product pages). | Quick interim update shared with engineering lead to preview findings and validate technical assumptions. |
| 3. Content & Conversion Audit | Keyword gap analysis by funnel stage, conversion page optimisations, and nternal linking audit to fix authority distribution. Each content refresh recommendation includes projected SQL and trial lift. | Maps keyword gaps and content opportunities to each stage of your buyer journey (awareness → consideration → decision) and ICP segments. | None during this phase; findings feed into final roadmap presentation. |
| 4. Competitive & Off-Page Review | Backlink profile audit, authority gap roadmap, link-building targets tied to high-intent commercial keywords. | Identifies leverage points for pipeline acceleration via domain strength. | None; supports full roadmap synthesis. |
| 5. Roadmap & Prioritisation | Build 90-day execution plan prioritised by quick wins (0-30 days, 10-20% projected lift), priority updates (30-60 days), and long-term authority building initiatives. | Every recommendation ranked by its impact on pipeline velocity, sales cycle length, and contribution to quarterly ARR targets. | 60-min executive walkthrough: findings presentation, live Q&A. |
| 6. Implementation Support (Optional) |
Direct Slack/email access for technical questions throughout implementation, with bi-weekly check-ins to unblock issues and track progress. | Ensures immediate roadmap execution stays on track and quick wins get prioritised in current sprint cycles. |
No additional meetings required unless issues arise. |
Timeline: 3-4 weeks from kickoff to final roadmap delivery. Complex enterprise audits (multiple products, international sites, heavy technical debt) may extend to 5-6 weeks. Quick wins are typically identified and shared within the first 10 days.
Partner with B2B SaaS specialists who connect every finding to your GTM motion, pipeline velocity, and measurable ARR impact.
We help B2B SaaS teams turn search into a proven revenue channel through GTM-aligned SEO and content.
Monthly GTM insights we use to drive SQLs and scale MRR for high-growth B2B SaaS companies.
by GrowUp
Each month, we break down one revenue-critical area of your GTM engine, from positioning strategy and pipeline attribution to sales-marketing alignment, content systems, and the metrics that justify your marketing investment at the board level.
