What types of teams get the most out of working with you?+
Teams already generating some organic traction but can’t connect it to revenue. You’re getting traffic, maybe even some conversions, but leadership keeps asking “what’s this actually doing for pipeline?” and you don’t have a clean answer. We fix that gap.
Marketing leaders who need to prove ROI to secure or defend budget. If you’re facing quarterly budget reviews where SEO gets questioned because it “takes too long” or “can’t be measured,” we build the attribution/reporting infrastructure that makes those conversations easier.
Companies where sales and marketing aren’t aligned on what “qualified” means. Your traffic looks good on paper, but sales complains about lead quality, or deals stall because prospects aren’t educated enough. We align content with actual buyer readiness and sales process.
Not a fit yet? Book a call anyway. We’ll assess where you are, what’s blocking growth, and whether we’re the right solution now, or what you should focus on first before investing in SEO at this level.
Is your expertise locked to SaaS, or do you work across B2B models?+
Our core expertise is in B2B technology brands with complex buying cycles and high deal values. That includes SaaS, but also platforms, marketplaces, services businesses, and technology companies across AI, EdTech, HR Tech, FinTech, Green Tech, and Legal Tech.
What matters more than your revenue model is whether you have:
- A defined ICP that searches for solutions before they buy
- A sales process where content can influence or accelerate deals
- Enough deal value to justify the investment in organic search
If your buyers are researching alternatives, comparing vendors, or trying to build internal business cases before they talk to sales, we can help, regardless of whether you charge per seat, per transaction, or per project.
When does it make sense to bring SEO in-house vs. keeping it external? +
This
decision comes down to operational readiness and cost efficiency.
- Bring SEO in-house when: You’ve reached consistent £50K+ MRR from organic search, your ICP and positioning are stable, and you have the infrastructure to support it: a functioning content ops system, established technical SEO foundations, and a senior marketer who can manage the function without learning on the job.
- Keep it external when: SEO is delivering results but hasn’t reached critical mass yet, your GTM is still evolving, or you lack the in-house expertise to QA the work properly. The hidden cost of a bad internal hire isn’t just the salary, it’s six months of misaligned content, technical debt accumulating unnoticed, and the opportunity cost of what a senior team could have delivered in that window.
- The hybrid model: For most enterprise and large-scale SaaS teams, a hybrid setup tends to work best. You keep a lean internal owner (handles approvals, coordinates with product/sales) while we handle strategy and execution. You get speed and expertise without the hiring risk or overhead bloat.
Do you only do strategy, or do you also help execute the work? +
Both, and we wouldn’t have it any other way.
We map the strategy AND execute it, so you’re not stuck coordinating between a strategist,
content agency, technical SEO person, and whoever else.
What that typically looks like:
- End-to-end content management: Research, writing, and optimisation, all grounded in product demos and customer language.
- Technical implementation: Schema, architecture fixes, internal linking, indexing, built right and fully operational.
- Active authority building: Through digital PR campaigns, strategic industry partnerships, and targeted link acquisition.
- Data accountability: We manage the whole stack. GSC, GA4, Semrush, LLM visibility, set up, monitored, analysed, and actioned.
What you handle: Product knowledge, customer access, and final content approval. What we handle: Everything else.
How do you usually fit in alongside an in-house team or other agencies? +
We integrate seamlessly with your existing setup, whether you have an in-house team, work with other agencies, or both.
- With in-house teams: We typically own SEO strategy and execution while your team handles other channels. For example, your content marketer might focus on newsletter, social, and internal comms while we build the SEO content that drives pipeline. We sync regularly, share insights, and coordinate on campaigns so nothing works in isolation.
- With other agencies: We routinely partner with paid media agencies, PR firms, and web dev teams. With your paid team, for example, we keep a short bi-weekly sync to trade insights. We share which organic landing pages convert best; they adapt those learnings for their campaigns. They share which ad copy and keywords trigger the most efficient clicks; we use that to guide our content focus. The result: channels reinforce each other, CAC drops, and pipeline velocity improves.
What’s the onboarding process like?+
Structured but not bureaucratic. The goal is to understand your buyers and your motion as well as your GTM leadership does.
Pre-kickoff intake.
Ahead of our first working session, we ask for your current reporting (GA4, GSC, HubSpot, etc.), top-performing pages, sales decks, and ICP/positioning docs if available. If you don’t have these, that itself is signal, and we’ll factor it in.
Kickoff workshop (60–90 minutes).
We cover:
- How you currently generate pipeline (channels, rough split, what’s working/what’s not)
- Your sales motion (PLG, sales-led, hybrid) and where deals typically stall.
- Your ICP(s), buying committees, and deal sizes by segment.
- What leadership is actually measuring you on (board metrics, expansion targets, new markets).
Deep-dive discovery (week 1):
We dig into:
- Your site, content, and search footprint through a revenue lens.
- Call recordings (Gong, Chorus, etc.) to extract buyer language and objections.
- Your current funnel: key pages, hand-off points, and drop-off patterns.
Alignment & plan (by end of week 2):
You’ll receive a written plan covering:
- What we’re prioritising and why.
- Where we’ll need your team’s input (and where we’ll handle independently).
- Success metrics for 30/60/90 days in terms leadership cares about (pipeline, demo volume, SQL quality, deal velocity).
Execution & feedback loops (ongoing):
- See weekly progress on active work.
- Receive assets and recommendations tied to specific funnel stages.
- Have regular check-ins to adjust based on data, sales feedback, and shifting priorities.
What’s a typical week look like when we’re working together?+
A typical week with us feels like an extension of your team:
- Monday mornings: We review the prior week’s pipeline impact. Example: “Here are the 14 demo requests that came through organic channels, here’s where they are in your pipeline, here’s the content journey they took.” If something’s underperforming, we flag it immediately and propose a fix by Tuesday.
- Mid-week: Execution mode. Content production, technical implementations, conversion optimisation tests. You get a running async update in Slack showing what went live, what’s in review, what’s blocked and why.
- End of month: Comprehensive reporting showing revenue influenced, pipeline generated, CAC trends, funnel conversion, and forward-looking predictions with confidence intervals.
Do you offer a trial project before committing to a retainer?+
Yes, we run a short paid pilot (£3,500 over 3–4 weeks) designed to prove or disprove fit with real work, real data and measurable impact.
What You Get:
- Improved conversion on existing traffic: We rebuild 1–2 high-traffic pages that aren’t converting, tightening positioning, clarifying value props, and strengthening CTAs. Most pilots show measurable demo lift within the engagement window.
- “Quick-Win” Asset: We identify a low-competition, high-intent keyword gap from your initial audit, typically a use case, product comparison, or buyer evaluation content missing from your funnel. We write, optimise, and submit it for indexing before the pilot ends.
By week 4, you have: improved conversion rates on existing traffic, one new asset starting to gain traction, and clear evidence of how we think, prioritise, and execute under real constraints.
Because this pilot creates real commercial value, the vast majority of pilot clients roll directly into a full retainer upon completion.
What happens if I need to pause or adjust our engagement mid-way?+
Pausing: Give us 30 days notice and we can pause for up to 3 months without losing your retainer slot or rate. This happens more often than you’d think: M&A activity, hiring freezes, major product pivots, leadership changes.
During the pause, we’ll document everything in-progress, hand off completed assets, and create a restart plan so we’re not re-onboarding when you resume. Several clients have paused during Q4 budget freezes then reactivated in Q1 with new budget allocation.
Pauses beyond 3 months: The engagement closes out, but you retain all work, documentation, and playbooks. If you want to re-engage in 6-9 months, we’ll treat it as a fresh start with updated discovery.
Adjusting scope mid-way: Maybe you launched a new product line and need content velocity to spike for 2 months. Or you just hired a content lead and want to shift from full execution to
strategic advisory. We can adjust scope with just 30 days notice.
How does your pricing work, and is there flexibility based on scope?+
Starting prices (listed on our
pricing page) reflect the baseline scope that drives results for most B2B SaaS companies at that stage.
That said, flexibility exists in three directions:
- Scope adjustments: Need 8 pieces monthly instead of 4? Expanding into new regions or product lines? Pricing scales proportionally with scope. Typical adjustment: 20–35% above base depending on complexity and volume.
- Customisation within services: You might need heavier sales enablement development but fewer blog posts, or biweekly calls instead of monthly check-ins. We can adjust the deliverable mix within your budget if it better serves your goals, happens regularly once we understand your priorities.
- Bundled services: If you’re engaging us for multiple services (e.g., SEO Strategy + Content Marketing +Sales Enablement), we typically discount 10-15% off the combined total since managing your full search and content program creates natural efficiencies in planning, execution, and reporting.
Payment structure: Monthly invoicing, Net 15 terms.
Do you offer discounts for longer commitments?+
Yes, but it’s structured around mutual value, not just contract length.
- 6-month commitments: 10% discount on monthly retainer rate. This works well for companies who’ve validated the channel fit (often after an initial Audit + 2-3 months of execution) and want to lock in pricing while we scale up output.
- 12-month commitments: 15% discount + one complimentary quarterly strategy session (normally £2,500 value).
Why we offer this: Longer commitments give us breathing room to execute deeper strategies without monthly renewal pressure. We can greenlight ambitious initiatives, test broader content angles, and build compounding systems, delivering better outcomes for you while creating more predictable revenue planning for us.
What’s the usual timeline you recommend to start seeing meaningful results?+
Most teams see tangible quick wins within 30–60 days: improved conversion rates on existing traffic, initial ranking movement on priority pages, and cleaner attribution in your CRM.
Genuine pipeline impact: demos and SQLs you can confidently attribute to organic search, typically shows up around month 3–4. This is when rankings stabilise on bottom-funnel pages (comparison content, use case pages, ROI calculators), and you start seeing prospects self-educate through your content before booking demos.
By month 6, search shifts from supporting channel to predictable growth lever. Organic often accounts for 15–25% of qualified pipeline, demo show rates improve because buyers arrive better informed, and sales cycles compress as prospects enter conversations already halfway through evaluation.
How do you think about ROI or payback period for an investment like this?+
For most B2B SaaS companies we work with, SEO reaches payback within 5–7 months and delivers 3–5x ROI by month 12.
That means if you’re investing £6K/month (£72K annually), you’d typically see £180K–£300K in new ARR directly attributed to organic search within the first year, plus significant influence on deals that close through other channels.
The economics improve dramatically in year two because the compounding effects kick in.
Content we published in months 1–6 continues earning rankings and driving pipeline without additional investment. Authority built through strategic link acquisition continues benefiting net-new content. By year two, most programs deliver 5–8x ROI as the operational costs stay flat but results continue compounding.
The payback calculation should also account for downstream impacts that don’t show up in last-click attribution: shorter sales cycles (because prospects self-educate), higher win rates (because content pre-qualifies buyers), improved retention (because prospects who research thoroughly have more realistic expectations), and lower support costs (because comprehensive content answers questions that would otherwise go to your CS team).
Do you offer any kind of performance guarantee?+
Performance guarantees in B2B SaaS SEO are fundamentally flawed because success depends on variables we don’t control: your sales team’s close rates, your willingness to implement recommendations promptly, and Google’s algorithmic whims.
Agencies offering “page 1 guarantees” are either building massive hedges into pricing or setting up excuse-driven exits when reality hits.
Our model instead:
- Clear success metrics defined upfront: In our first week, we’ll establish what success looks like: X% increase in qualified organic traffic, Y organic-attributed demos per month, Z improvement in organic CAC. We track these relentlessly and report on them transparently. If we’re not trending toward these outcomes by month 3-4, we have an honest conversation about why and what needs to change.
- Month-to-month engagement: We don’t require 12-month contracts because we’re confident you’ll see the value and choose to continue. If priorities change, you can pivot or end the engagement with 30 days notice. That’s the commitment we’re comfortable making, and the one that’s served our clients best.
