A three-layer content audit covering revenue attribution, portfolio efficiency, and AI answer-engine visibility, scored against pipeline impact and delivered as a 90-day roadmap your team can execute from day one.
We audit your entire site’s content, from top-of-funnel blog posts to high-intent comparison hubs, solution pages, and your homepage narrative, through three sequential layers: conversion performance, portfolio efficiency, and visibility in AI search.
We analyse how effectively your key pages convert attention into pipeline. We teardown your homepage positioning, product page narrative flows, pricing page UX friction, and CTA copy to figure out where qualified prospects drop out of the buying journey.
Learn more →Which blog posts attract readers who actually buy? Which ones burn traffic without ever touching a closed-won deal? We audit your content inventory to separate revenue drivers from dead weight, with a clear plan for what to keep, update, consolidate, or cut.
Learn more →When decision-makers ask ChatGPT or Perplexity to compare solutions in your category, does your product make the shortlist? We evaluate your visibility across LLMs for high-intent buying prompts and show you how to structure content to capture those mentions.
Learn more →This UK-based B2B SaaS helps product teams plan OKRs, build roadmaps, and track execution through AI-powered reporting integrated with Jira and Slack.
I’ve been in growth roles for eight years, so I know when an agency’s just running through a template. This wasn’t that. GrowUp showed us how our organic performance, messaging clarity, and trial experience were all undermining each other. That clarity alone gave us the most actionable growth roadmap we’ve had in years.
Organic traffic was growing and content had been produced consistently for over a year, but the business wasn’t seeing the same growth in pipeline. Our audit found dozens of pages targeting the same keywords and cannibalizing each other’s rankings, weak coverage across high-intent searches, and a trial flow that wasn’t converting the demand being generated.
We redirected over 40 redundant articles into three clean product hubs so Google knew exactly which pages to rank. To close the content gaps uncovered in the audit, we analysed Gong call recordings and CRM notes to identify the questions and objections holding deals back, then built head-to-head competitor comparison pages and ROI breakdowns to answer them upfront.
Commercial content auditing and high-impact page execution for growth-stage B2B SaaS.
For teams drowning in content backlog, with no senior resource to prioritise, rewrite, and launch the pages that actually move revenue.
For B2B SaaS teams who need an evidence-based view of which pages are positioned to drive pipeline and which are holding the site back.
Once the audit is completed, you won’t be evaluating content through vanity metrics like pageviews or bounce rates. If you execute with us, you get access to AttributeIQ, our multi-touch attribution platform, that tracks how every asset directly impacts pipeline.
| The Board-Level Interrogation | Standard Web Analytics | The AttributeIQ Layer |
|---|---|---|
| “Which specific blog post or product page generated this £120k deal?” | GA4 attributes credit to last-touch /demo or direct traffic, hiding content impact. | Full Path Tracking: Traces every page visited throughout the full buying cycle, from initial blog landing through product feature pages to demo request. |
| “Is our content actually influencing real buyers or just drive-by traffic?” | Total site sessions, average time on page, and standard scroll depth metrics. | Account Pipeline Value: Measures actual target account engagement, showing the total pipeline value influenced by each individual URL. |
| “Are we spending budget producing blog content that never turns into sales?” | High traffic volume reported as a proxy for marketing success. | Content ROI Scorecard: Ranks every content and URL by cost-to-create versus revenue influenced. |
| “How do we know when a target account is actually ready to buy?” | Sales rep intuition and manual CRM check-ins. | Real-Time Behavioral Alerts: Automated Slack alerts when a qualified contact repeatedly hits a page you’re tracking. |
Every engagement includes full platform access, worth £149/month. About AttributeIQ →
Get a rigorous commercial teardown of your website’s content ecosystem, from blog posts to product pages, translated into a prioritised 90-day roadmap focused on revenue.
What we’ll cover
Fill out the form below and we’ll prepare a commercial roadmap for your SEO program.
Get a 90-day roadmap showing what to keep, cut, update, and build based on pipeline impact, content performance, and revenue opportunity.
We help B2B SaaS teams turn search into a proven revenue channel through GTM-aligned SEO and content.
Monthly GTM insights we use to drive SQLs and scale MRR for high-growth B2B SaaS companies.
Get a comprehensive AEO & AI Search Audit to see where you rank across LLMs and how to capture AI search traffic.
“Hands down the most actionable insights we’ve received.”
