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PREMIUM LINK BUILDING AGENCY FOR B2B SAAS COMPANIES

High-Authority Link Acquisition, Measured in Pipeline and Closed-Won Revenue.

We build the links and mentions you need to compete for commercial search demand, earn inclusion in buyer shortlists, and strengthen your visibility across Google and AI search.

$4.7M
Content-influenced pipeline generated
38%
Reduction in customer acquisition cost
62%
Improvement in trial-to-paid conversion
Martech Awards SME News Midlands Enterprise Awards

A Revenue-Focused Link Building Process From Audit to Attribution.

Every engagement starts with a link gap audit against your competitors and revenue targets, moves into prospecting, outreach, and placement, and closes the loop by tracing all referral traffic through to pipeline and closed-won revenue.

Strategy

Link acquisition priorities set against revenue goals

We audit your backlink profile against revenue priorities, assessing your highest-value commercial pages, the competitors outranking them, and authority gaps to determine where link investment can support pipeline.

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Execution

Editorial outreach and placement, handled end to end

A dedicated outreach unit manages the full execution layer, securing contextual links through direct B2B editorial outreach, unlinked brand mention reclamation, strategic guest contributions, and other earned channels.

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Measurement

Revenue attribution connected to every link-building campaign

AttributeIQ, our multi-touch attribution platform connects your GA4 data to HubSpot at contact level, so every placement’s referral traffic can be traced through to demo signups, SQLs, and closed-won revenue.

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 CASE STUDY

How We Built $4.7M in Content-Influenced Pipeline for an AI Project Mgt Platform

This UK-based B2B SaaS helps product teams plan OKRs, build roadmaps, and track execution through AI-powered reporting integrated with Jira and Slack.

What stood out most was how much more productive our sales conversations became. Prospects arrived at demos having already read the comparison pages, reviewed the ROI breakdowns, and understood where we fit. Sales calls shifted into implementation discussions instead of discovery, cutting about three weeks off our cycle.

Allyson, Founder
Context

Organic traffic was growing and content had been produced consistently for over a year, but the business wasn’t seeing the same growth in pipeline. Homepage conversions had stalled at 1.8%, with dozens of overlapping pages competing against each other in search.

Our solution

We redirected over 40 redundant articles into three clean product hubs so Google knew exactly which pages to rank. From there, we dug into Gong call recordings and CRM notes to find the questions and objections holding deals back, then built head-to-head competitor comparison pages and ROI breakdowns to answer them upfront.

Key outcomes
178%
Increase in monthly demo signups (23 to 64/mo)
$4.7M
Content-influenced pipeline generated
62%
Improvement in trial-to-paid conversion (12% to 19%)
38%
Reduction in customer acquisition cost
 
PRICING

Investment Options and Packages

Targeted, scalable link acquisition programs for B2B SaaS growth.

MOST POPULAR

Fully-Managed Link Building Program

£6,500 /mo
3-month minimum, then rolling monthly
Includes full AttributeIQ access, worth £149/mo at no extra cost

We own target identification, outreach, and measurement. Your team approves placements and provides brand or product input.

8–10 high-quality (DA 50+) contextual placements per month
Ongoing monitoring and reclamation of lost backlinks
Citation tracking across ChatGPT, Perplexity, and other LLMs
Internal link optimisation across priority commercial pages
Monthly reporting on placements, referral pipeline, and closed revenue
Scope can expand beyond the base programme depending on your growth goals and market competition.

Link Building Advisory

£3,200 /mo
Rolling monthly, cancel anytime
Full AttributeIQ setup and dashboard access included

Your team runs outreach. We identify targets, review every placement before it goes live, and hold the measurement accountable.

Full backlink gap audit + pipeline-focused placement roadmap
Bi-weekly 60-minute strategy and outreach review sessions
Up to 5 target and placement reviews/mo  before outreach goes out
Monthly analysis of placement, referral, and pipeline performance
Quarterly backlink strategy refresh based on market changes
If you move to Fully-Managed later, your most recent Advisory payment is credited in full toward your first month there.
 REVENUE ACCOUNTABILITY

Every Placement Tied Back to Commercial Impact

When you’re paying premium rates for editorial placements, domain rating isn’t enough to justify the spend. We use AttributeIQ, our multi-touch attribution platform, to connect every placement to pipeline and closed-won revenue.

Growth Questions Standard Link Vendor Reporting The AttributeIQ Layer
“What did the pages receiving these links actually contribute in pipeline?” A spreadsheet of acquired backlinks and third-party Domain Rating (DR) scores. Page Influence: Measures the exact pipeline dollars and closed-won revenue generated by each targeted landing page.
“Are these target pages touching real buyers or just low-intent web traffic?” "Organic session volume increased by 15% and domain authority went up." Journey Explorer: Maps the full multi-touch buyer sequence, showing every closed-won deal that touched your link-targeted commercial pages.
“Is this investment proving more cost-effective than our paid channels?” Channel-siloed reporting that takes full attribution for direct traffic. Channel Influence: Compares the CAC and revenue contribution of link-influenced organic traffic directly against Paid Search.
“Which commercial landing pages are accelerating deals through the funnel fastest?” Basic session counts and page-level bounce rates in Google Analytics. Pipeline Velocity: Tracks time-to-close and deal progression for contacts who interact with your target commercial URLs.

Every engagement includes full platform access, worth £149/month. About AttributeIQ →

 
BOOK A CONSULTATION

A Practical Conversation About Your Link Building Programme

This 30-minute consultation is for B2B SaaS teams already investing in organic growth and looking for a more effective way to build authority. We’ll look at your current backlink profile, competitor gaps, and the types of placements worth pursuing.

What we’ll cover

01
Your growth priorities: Which products, markets, and commercial pages you’re trying to grow through organic search.
02
Your current authority profile: The links you’ve already built, where competitors have an advantage, and where the biggest gaps sit.
03
The acquisition opportunity: The types of publications, sites, and placements we'd prioritise based on your market and competitors.
04
The programme: How we’d approach target selection, outreach, placement, and measurement, including what we’d expect to deliver each month.
 

Schedule your consultation

A 30-minute session covering your goals, link gaps, and current results.

 

We reply within one business day.

 QUESTIONS WE GET BEFORE ENGAGEMENT 

Before You Commit to a Link Building Partner

When should a B2B SaaS company bring in a link building agency?
A B2B SaaS company should bring in a link building agency when organic search is already an important growth channel and more authority is needed to compete. Maybe a competitor keeps sitting above you with a much stronger backlink profile. Maybe your team has no time to prospect and chase publishers every week. Or maybe you have bought links before and are still not sure what they actually did. That is a good point to bring in a specialist.
What types of backlinks do you build for B2B SaaS companies?
We build contextual, editorial backlinks from relevant B2B SaaS, technology, industry, and business publications. This can include editorial mentions, niche link placements, strategic guest contributions, competitor backlink opportunities, and unlinked brand mention reclamation. We prioritise placements that are relevant to your market, have genuine organic visibility, and make sense for the surrounding content. 
How do you identify the best link building opportunities for our SaaS company?
We start by looking at who already ranks for the searches you care about and, more importantly, where they’re getting their links from. Then we compare that with your own backlink profile and the commercial pages you’re trying to grow. That usually shows us where the real gaps are: specific publications, industry sites, or pages that competitors have links from and you don’t. From there, we build the outreach list around relevance and the value of the page, rather than chasing a target number of links.
How do you acquire B2B SaaS backlinks without relying on expensive Digital PR campaigns?
Digital PR is one route to authority, but not the only one, and it is often the most expensive per placement. We rely on manual editorial outreach instead: pitching guest contributions to publications your buyers read, recovering unlinked brand mentions into links, and replicating the specific placements your competitors already hold. This delivers the same authority signal at a lower cost per link, without needing a newsworthy hook or a data campaign to succeed.
How do we know whether we need fully-managed link acquisition or strategic advisory?
Choose fully-managed link acquisition when you need an external team to own target research, prospecting, outreach, placement management, and measurement. Choose strategic advisory when your team already has the capacity to run outreach but needs a stronger backlink strategy, target list, placement reviews, and commercial accountability. The difference is primarily execution ownership. Both programmes include strategic direction and AttributeIQ access, but the fully-managed programme takes responsibility for the acquisition process itself.
Do you guarantee a specific number of backlinks or placements each month?
We set monthly placement targets, but we do not treat volume as the only measure of success. The fully-managed programme targets 8–10 high-quality contextual placements per month, subject to the availability of relevant opportunities. Every target is assessed for topical relevance, organic visibility, authority, and placement quality before outreach. We would rather adjust volume than compromise standards simply to hit a backlink quota, particularly when the objective is long-term authority and commercial impact.
How long does it take to see results from B2B SaaS link building?
Link building results usually take several months to become clear, because earned placements need to be published, indexed, discovered, and incorporated into Google’s broader evaluation of your site. The timeframe also depends on your starting authority, competitive landscape, target pages, and link quality. We use the first three months to establish the acquisition programme and build the initial placement base, then evaluate referral activity, organic performance, buyer journeys, pipeline, and revenue contribution over time.
How do you measure the pipeline generated from link building?
We measure the commercial journeys associated with the pages supported by link acquisition using AttributeIQ. It connects GA4 activity with HubSpot contact and opportunity data, allowing us to analyse buyer interactions, SQLs, pipeline, and closed-won revenue. We do not claim that an individual backlink caused a specific deal. Instead, we measure the commercial performance of the pages and organic journeys supported by the programme, giving you a clearer view of link building’s contribution to pipeline and revenue.
What does a successful engagement with your link building agency look like after the first few months?
After the first few months, you should have a clear backlink strategy, a qualified target universe, a consistent placement pipeline, and evidence that acquisition is supporting commercially important pages. You should also understand which placements are generating referral activity and which buyer journeys are reaching pipeline or closed-won revenue. From there, the programme becomes increasingly selective, using performance and competitor activity to guide future link investment.
 

Get a Clear List of Link
Opportunities Worth Pursuing

We’ll look at competitor links, relevant publications, and your priority pages to work out where outreach should actually focus.

SCHEDULE CONSULTATION
SEE SUCCESS STORIES
 
ChatGPT, Perplexity, Claude, Gemini

Is Your SaaS Invisible in ChatGPT, Perplexity and Other LLMs?

Get a comprehensive AEO & AI Search Audit to see where you rank across LLMs and how to capture AI search traffic.

★★★★★

“Hands down the most actionable insights we’ve received.”

Savas Vedova
Savas Vedova
Founder, Stormkit