Fintech is one of the most competitive digital verticals in the UK. With over 2,500 fintech companies operating across London, Manchester, Edinburgh, and Bristol, and regulators like the FCA setting strict guidelines on financial promotions, the margin for poor SEO strategy is razor-thin.
A generic SEO agency that doesn’t understand the distinction between an FCA-regulated product and an unregulated SaaS tool can expose your brand to compliance risk, produce content that Google’s YMYL (Your Money or Your Life) standards will penalise, and allocate spend to traffic that generates visibility but delivers no measurable impact on pipeline or AUM growth.
This guide is built for UK financial decision-makers seeking a fintech SEO agency that understands open banking, embedded finance, wealth management, and the specific trust signals that UK financial audiences demand.
Quick Comparison: Top UK Fintech SEO Agencies 2026
| Agency | Primary Specialisation | Monthly Retainer (£) | Best For | UK Location |
|---|---|---|---|---|
| GrowUp | Pipeline-focused SEO and AI search optimisation (GEO) for B2B fintech | £3,500–£10k+/mo | UK fintech decision-makers at Series A to enterprise stage who need SEO and GEO embedded into their GTM motion, with shared P&L accountability and month-to-month flexibility. | UK-based (Midlands/Remote) |
| Omnius | Generative Engine Optimisation (GEO), LLM visibility tracking | Custom pricing | B2B SaaS and FinTech brands prioritising visibility in AI-driven search (ChatGPT, Perplexity, Claude) | London |
| Impression | Technical and content SEO for financial services | £5,000–£25,000 | Regulated financial brands with complex technical SEO requirements | Nottingham / London |
| Inbound FinTech | SEO and inbound marketing exclusively for FinTech and FinServ | £3,000–£15,000 | Fintech brands wanting SEO integrated with HubSpot and inbound lead generation | London |
| Mint Studios | Content-led SEO for fintech and financial services | £3,000–£12,000 | Fintech brands needing expert-led, YMYL-compliant content from writers with financial services backgrounds | London / UK remote |
| Skale | Programmatic SEO, technical SEO, aggressive link building for SaaS and fintech | £5,000–£10,000+ | Well-funded Series A–C fintechs scaling into new markets and segments | London |
| Curious Cat Digital | Fintech-specialist SEO and content strategy | £2,500–£10,000 | B2B fintech brands in lending, wealthtech and payments seeking a specialist-only agency | UK remote-first |
| Yaser | Fintech and financial services SEO | £1,500–£6,000 | SMB fintechs and niche financial products needing specialist SEO at a lower entry point | London |
1. GrowUp
Location: UK-based (Midlands/Remote)
Pricing: £3,500–£10k+/month
Specialisation: Pipeline-driven SEO and GEO for Series A to Enterprise fintechs
Best For: Fintech teams that need SEO embedded in their entire GTM motion.
GrowUp is built specifically for B2B SaaS, which makes it the strongest natural fit for the fintech vertical. Fintech companies have a harder SEO job than most: they need to rank for high-intent keywords while producing content that’s accurate, compliant-aware, and credible to a highly informed B2B audience.
GrowUp’s methodology centres on bottom-of-funnel keyword prioritisation, ICP-aligned content production, and technical SEO infrastructure that supports long sales cycles, all critical factors in fintech B2B.
Case Study Snapshot:
For a UK-based B2B SaaS platform, GrowUp helped reposition search from general awareness to revenue contribution.
Instead of publishing more surface-level content, we rebuilt the site around the questions prospects were already asking in sales calls. We introduced clear comparison pages, ROI breakdowns, and outcome-driven messaging that helped buyers justify change internally before ever booking a demo.
Results achieved within six months:
- 178% increase in monthly demo sign-ups (23 → 64)
- 62% improvement in trial-to-paid conversion (12% → 19%)
- 38% reduction in customer acquisition cost
- Sales cycle reduced from 87 days to 64 days
| Model | Investment | Best For |
|---|---|---|
| GTM Advisory | £3,500/mo | Fintech founders and marketing leads rebuilding ICP definition, compliance-aware messaging, and acquisition systems ahead of a growth push. |
| SEO Revenue Audit |
£3,500 (One-off) | Fintech CMOs who need a board-ready roadmap connecting organic search performance to pipeline. |
| Full SEO Execution | £5,500+/mo | Fintech teams who need SEO fully executed and managed, with attribution tied directly to pipeline and revenue |
| Content Marketing | £5,500+/mo | Fintech marketing teams who need compliance-aware content that speaks to sophisticated B2B buyers, shortens long sales cycles, and reduces reliance on paid acquisition. |
Pros:
- Deep B2B SaaS SEO methodology with fintech commercial awareness
- Strong ICP-led keyword and content strategy, avoids vanity traffic
- Transparent reporting tied to pipeline metrics rather than rankings
- Content frameworks designed with FCA financial promotions awareness
Cons:
- Less suited to consumer-facing (B2C) fintech or neobank campaigns
- Not a full-service agency, focuses on SEO, not paid media or brand
When to Choose GrowUp:
If you’re a UK fintech SaaS company at Series A–C with a defined ICP (e.g. SME CFOs, enterprise treasury teams, independent financial advisers) and you need SEO to become a meaningful pipeline channel within 6–12 months, GrowUp is the most focused choice available in the UK market.
2. Omnius
Location: London, UK
Pricing: Custom (based on scope)
Specialisation: Generative Engine Optimisation (GEO), LLM Optimisation
Best For: B2B SaaS and FinTech brands prioritising visibility in ChatGPT, Perplexity, and AI-driven search.
Omnius is one of Europe’s first agencies dedicated to Generative Engine Optimisation (GEO) and Large Language Model Optimisation (LLMO), which matters more in fintech than almost any other vertical.
As buyers increasingly turn to AI tools to shortlist vendors, compare platforms, and validate decisions before ever visiting a website, fintech brands that aren’t visible in those environments are already losing deals they don’t know about.
Notable Results:
For AuthoredUp, Omnius delivered a 64% conversion boost on their new website plus 110% organic growth in six months.
Pros:
- First‑mover expertise in GEO and LLM‑optimised SaaS growth
- Proprietary AtomicAGI platform tracking brand visibility in AI environments
- Exceptional results across SaaS, FinTech, and GenAI startups
Cons:
- Limited capacity due to boutique operating model
- Custom pricing may not suit early-stage teams with fixed budgets
- Likely over-engineered for fintechs still focused purely on traditional SEO
When to Choose Omnius:
You’re a fintech brand at a stage where brand authority and AI-driven discovery matter, where your buyers are researching on Perplexity or asking ChatGPT to recommend platforms before your sales team ever gets a call.
3. Impression
Location: Nottingham & London, UK
Pricing: £5,000–£25,000/month
Specialisation: Technical SEO, Digital PR, and full-service digital marketing for financial services
Best For: Regulated fintech brands with complex technical SEO requirements and multi-channel ambitions.
Impression is a full-service agency with a dedicated financial services practice, which means they understand the compliance constraints and trust-building challenges that make fintech marketing harder than most verticals.
Their fintech work covers a wide range of sub-verticals including wealthtech, regtech, payments, neobanks, insuretech, and embedded finance, useful context if your category requires specific regulatory awareness rather than generic financial content.
Notable Work:
For Swedish loan broker Sambla, Impression ran a digital PR campaign that earned 396 backlinks and coverage in publications including TimeOut and the Daily Mail, with an average domain rating of 56 across placements.
Pros:
- Genuine financial services depth across both B2B and B2C fintech
- Strong technical SEO capability suited to complex, regulated site architectures
- Full-service model useful for teams that need SEO and paid working together
Cons:
- Price range may stretch early-stage budgets
- Better suited to established brands than early-stage teams still defining ICP
When to Choose Impression:
You’re a regulated fintech brand: payments, lending, wealthtech, insuretech that needs an agency capable of navigating compliance requirements across multiple channels, not just organic search.
4. Inbound FinTech
Location: London, UK
Pricing: £3,000–£15,000/month
Specialisation: RevOps, HubSpot, CRM architecture, and inbound growth for financial services
Best For: Fintech brands wanting SEO and inbound lead generation integrated with HubSpot and their wider revenue operations.
Inbound FinTech works exclusively in financial services, which means they come with genuine sector fluency. They understand FCA-regulated environments, complex B2B sales structures, and the compliance constraints that make generic marketing advice useless in fintech.
Worth noting: their current focus has shifted considerably toward RevOps, CRM architecture, HubSpot implementation, and GTM strategy, SEO is part of the picture but no longer the primary offering.
If you’re looking for a pure SEO agency, this probably isn’t it. If you need inbound and organic working in lockstep with your CRM and revenue operations, they’re a more interesting option.
Notable Results:
Delivered CRM overhauls, HubSpot implementations, and website revamps for multiple FCA-regulated clients, though specific metrics aren’t publicly available.
Pros:
- Exclusively serves financial services, with deep familiarity across fintech sub-verticals
- Strong HubSpot expertise, useful if your stack is already built around it
- Covers the full revenue stack from GTM strategy to CRM to compliance
Cons:
- Less suited to teams looking for standalone organic search execution
- Limited publicly available case study data to validate results
When to Choose Inbound FinTech:
You’re a fintech brand that needs inbound marketing and organic search connected to a properly structured HubSpot environment, and you want a partner who already understands the regulatory context without needing to be briefed on it.
5. Mint Studios
Location: UK (Edinburgh) & US (Austin)
Pricing: £3,000–£12,000/month
Specialisation: Content-led SEO and bottom-of-funnel content marketing for fintech and financial services
Best For: Fintech brands that need expert-led, conversion-focused content written by people who actually understand the sector.
Mint Studios works exclusively in fintech and financial services, which removes the usual onboarding tax of having to explain what open banking, payment orchestration, or FCA safeguarding actually means.
Around 80% of the content they produce is built on expert interviews with your internal team, which matters in a sector where generic, surface-level content can actively undermine credibility with a sophisticated B2B buyer.
Notable Results:
For Yapily, Mint delivered 2.8x growth in organic inbound website leads, with 20% of monthly inbound leads coming through blog content.
Pros:
- Exclusively fintech and financial services, no sector education required
- Strong track record connecting content directly to SQLs and closed revenue
- Now incorporating LLM visibility work alongside traditional SEO
Cons:
- Content-led model, not a technical SEO or full-service agency
- Boutique capacity model means availability may be limited
When to Choose Mint Studios:
You’re a fintech marketing lead who’s tired of editing content written by people who don’t understand the space, and you need a partner who can produce technically credible, bottom-of-funnel content that your sales team would actually send to a prospect.
6. Skale
Location: London, UK
Pricing: Custom (£5,000–£10,000+/month based on scope)
Specialisation: Programmatic SEO, technical SEO, link building, and revenue-focused organic growth for B2B SaaS and fintech
Best For: Well-funded Series A–C fintechs that need SEO scaled aggressively and tied to revenue
Skale’s core positioning is around building “SEO revenue engines,” which means the emphasis is on organic as a pipeline channel, not a brand awareness play.
Their approach combines technical SEO, programmatic content at scale, and an aggressive link building operation, which works well for fintech brands competing in high-volume, high-intent keyword categories like payments, lending, or compliance software.
Notable Results:
For Perkbox, Skale delivered 102% increase in non-brand SQLs, 40% growth in opportunities, and reduced cost per opp to just £110 through high-intent content strategy and targeted link building.
Pros:
- Strong programmatic SEO and link building capability for competitive keyword categories
- Broad service stack covering technical SEO, content, outreach, and CRO under one roof
- Proven at scale with well-funded B2B SaaS brands
Cons:
- Better suited to scaling an established organic channel than building one from scratch
- Less suited to brands that need compliance-aware content strategy from the outset
When to Choose Skale:
You’re a funded fintech with an existing organic presence that needs to be scaled hard and fast, and you need an agency that can execute at volume across technical SEO, content, and link acquisition simultaneously.
7. Curious Cat Digital
Location: London, UK (remote-first)
Pricing: £2,500–£10,000/month
Specialisation: Fintech SEO, content strategy, and copywriting for B2B financial services
Best For: B2B fintech brands in lending, wealthtech, and payments that want a specialist-only agency with genuine sector knowledge baked in from day one.
Curious Cat Digital works exclusively in fintech and financial services, which means they’re not learning your sector on your budget.
Their client roster includes names like Finastra, ComplyAdvantage, Fireblocks, and MSCI, which suggests they’re comfortable operating at the more complex, regulated end of the market where generic content simply doesn’t cut through.
Notable Results:
Cambridge Global Payments credited Curious Cat with making a meaningful contribution to their lead generation, SEO, and content strategy, though specific metrics aren’t publicly available.
Pros:
- Fintech and financial services only, deep sector fluency without the onboarding overhead
- Strong client roster across regulated and complex fintech verticals
- Accessible entry price point relative to larger agencies
Cons:
- Limited publicly available case study data to validate results at scale
- Less suited to brands needing aggressive programmatic SEO or large-scale link building
When to Choose Curious Cat Digital:
You’re a B2B fintech brand: payments, wealthtech, lending, or regtech that needs an agency genuinely fluent in the sector, and you want SEO built on content that actually resonates with a sophisticated financial services buyer.
8. Yaser
Location: London, UK (remote)
Pricing: £1,500–£6,000/month
Specialisation: SEO and content strategy for fintech and financial services
Best For: SMB fintechs and niche financial products that need genuine sector expertise at a more accessible price point
Yaser UK is a founder-led SEO consultancy with over 15 years of experience in fintech and financial services. Their client portfolio spans wealth management, insurance, lending, payments, and investment startups, with names including PensionBee, Qardus, and Tap Global.
Notable Results:
For Tap Global, organic website traffic grew by over 100% in eight months. For Keepabl, the site ranked on page 1 for targeted keywords within three months of engagement.
Pros:
- 15+ years of fintech and financial services SEO experience
- Founder-led model means senior expertise throughout, no account management layer
- Accessible entry pricing for early-stage and SMB fintechs
Cons:
- Lean team structure may limit capacity for larger, multi-market engagements
- Less suited to well-funded scale-ups needing aggressive, high-volume execution
When to Choose Yaser:
You’re an early-stage or SMB fintech: lending, wealthtech, payments, or insurtech that needs a knowledgeable SEO specialist with genuine sector depth, without the overhead and minimum spend of a larger agency.
How to Shortlist Your UK Fintech SEO Partner
The difference between a generalist agency and a true fintech SEO partner usually becomes obvious within the first conversation, if you know what to ask.
Step 1: Clarify Your Regulatory Environment
Establish whether your fintech product is FCA-regulated or unregulated.
- Regulated products (investments, credit, insurance) require agencies that understand FCA financial promotions rules (section 21 of the Financial Services and Markets Act 2000).
- Non-regulated SaaS products (payment infrastructure, B2B analytics, open banking APIs) have more content flexibility.
Ask every agency how they handle content compliance in regulated fintech environments.
Step 2: Define Your Audience Precisely
B2B fintech audiences (CFOs, finance directors, treasury managers, compliance officers) require fundamentally different content than B2C fintech users.
Ensure your shortlisted agency can demonstrate they have produced and ranked content for your specific ICP, not just generic financial services content.
Step 3: Assess YMYL Expertise
Google applies its highest quality standards to financial content under the YMYL (Your Money or Your Life) framework.
Ask agencies how they structure E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) signals into their content. Author credentials, clear disclaimers, and regulatory positioning all matter.
Step 4: Demand Pipeline Attribution
Ask each agency to show you how they attribute pipeline and revenue impact to organic search, not just traffic and rankings. Fintech CFOs need to see MQL, SQL, and demo-booking data tied to organic channels.
Step 5: Request Fintech-Specific References
Ask for references from UK fintech clients specifically, not just financial services broadly. “We’ve worked with banks” is different from “we’ve grown a Series B payments SaaS from 3,000 to 45,000 monthly organic sessions.”
UK Fintech SEO Pricing Benchmarks 2026: From Seed Stage to Enterprise Investment
Fintech SEO pricing in the UK varies significantly by stage and scope, here’s what each investment level actually buys you in 2026.
Foundation Level (£2,500–£5,000/month)
- Suitable for early-stage fintechs at seed to Series A.
- Typically includes technical SEO audit and implementation, keyword strategy for core product and category terms, monthly content production (4–6 pieces), and basic link acquisition.
- At this tier, expect focused execution on foundational SEO infrastructure rather than full content velocity.
Growth Level (£5,000–£10,000/month)
- Includes comprehensive technical SEO, content programme (8–15 pieces/month), active link acquisition targeting financial media, conversion rate optimisation input, and monthly reporting against pipeline metrics
Most UK fintech SEO success stories are built at this investment level.
Scale (£12,000–£25,000/month)
Enterprise (£25,000+/month)
Additional Cost Considerations for UK Fintech SEO: Beyond the Monthly Retainer
| Cost Item | Typical Range | Notes |
|---|---|---|
| FCA-aware content compliance review | £500–£2,000 setup | One-time compliance framework development |
| Financial subject matter expert (SME) content | +£200–£500/piece | Sourcing credentialed financial authors for E-E-A-T |
| Digital PR campaign (link acquisition) | £2,000–£8,000/month | Often separate from core retainer |
Final Thoughts: Fintech SEO Is Too High-Stakes for the Wrong Agency
UK fintech is a sector where generic SEO simply doesn’t work.
The combination of Google’s YMYL scrutiny, FCA content regulations, highly informed B2B buyers, and intense competitive pressure from well-funded competitors means your SEO partner needs to understand fintech commercially, technically, and from a compliance perspective.
GrowUp is built for exactly this environment, a B2B SaaS SEO agency that understands fintech sales cycles, ICP-aligned content strategy, and pipeline attribution. If you are a UK fintech company ready to make organic search a meaningful revenue channel, book a consultation.
If you're still evaluating whether you need a dedicated SEO partner or how to structure that relationship, our guide to choosing a B2B SaaS SEO partner walks through the decision in detail.
